Facebook and Instagram by Meta requirements

To install Facebook and Instagram by Meta you need to have a Facebook account and an online store. If you don't have a Facebook account when you install Facebook and Instagram by Meta in your Shopify admin, then you'll be prompted to sign up for one.

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel is displayed as Unavailable in your Shopify admin. Click You can't add this channel to determine why your store isn't eligible.

Checkout on Instagram and Facebook

Checkout on Facebook and Instagram is a Meta product, and is powered by Shopify Payments. The requirements for using Checkout on Facebook and Instagram are determined by Meta.

It can take up to 48 hours to be approved by Facebook after setup is complete.

Requirements for using Checkout on Facebook and Instagram

Before you use Checkout on Facebook and Instagram, review the following requirements:

Checkout with Facebook and Instagram is available only to stores in the United States. For businesses in other markets, you can sell with Shops using checkout on another website or checkout with messaging until further notice about Changes to Shops on the Meta Business Help Center.
Facebook determines the sales tax for products that you sell on Facebook and Instagram based on the tax registration number that you provide. If your business is registered, then you need to provide a valid state tax registration number for every state where you operate a physical location. Otherwise, you can use your Social Security Number (SSN) as your tax registration number.
When you set up shipping information, you need to set a standard shipping option in your Shopify admin Shipping settings. You can also set up additional shipping options, such as expedited shipping.
Your Facebook account needs to be connected to a bank account so that you can receive payments for orders placed on Facebook and Instagram. In your Shopify admin, click Settings > Payments, and then click Go to Facebook to enter or edit your bank account information on Facebook. Learn more about adding bank information to Facebook from the Facebook Help Center.
You need to add a return policy for orders placed on Facebook and Instagram.
Orders placed on Facebook and Instagram must be fulfilled within 30 days.
You need to provide customers with a tracking number for deliveries.
Products sold on Facebook and Instagram must follow Facebook Commerce Policies.
Products sold on Facebook and Instagram must follow Shopify Payments Terms of Service.

Meta Commerce eligibility requirements

To use Checkout on Facebook and Instagram, your store must meet the following Commerce eligibility requirements:

You need to have a Shopify online store based in the United States, and the store can't be password protected.
If you want to sell on Instagram, then your account needs to be a professional profile or a creator account associated with the Facebook Page for your business. Learn how to convert an Instagram account to a professional profile or convert an Instagram account to a creator account from Instagram Help.
Your Facebook Page must comply with Facebook's Terms of Service, Commercial Terms, and Community Standards.
Your Instagram professional account must comply with Instagram's Terms of Use, and Community Guidelines.
Your products must be available for direct purchase from your verified domain.
Your business must be located in a Supported Market for Facebook Commerce Surfaces.
You must have Shopify Payments, or Shop Pay for third-party gateways activated in your Payments settings. Meta might require you to activate PayPal as well.

Learn more in Checkout methods for Facebook and Instagram by Meta.

Facebook Shop

To be eligible to list products on Facebook using the Facebook Shop feature in Facebook and Instagram by Meta, you need to meet a few requirements:

Your store needs to be located in a country or region where the Facebook Shop feature is available.
You need a Facebook Page for your business. The Facebook Page needs to use the Shopping template.
Your Sender email needs to be a valid email address.