Checkout methods for Facebook and Instagram by Meta
If you have Facebook and Instagram by Meta installed in your store, then you can choose to have customers check out on your Shopify store or directly on Facebook and Instagram using Checkout on Instagram. To learn if you are eligible for Checkout on Facebook and Instagram, refer to the Requirements for selling with Checkout on Instagram.
Switching between checkout methods affects how customers check out on Facebook and Instagram. Each checkout method has unique features which are outlined on this page to help you decide which checkout method is best for your store.
On this page
To use Checkout on Facebook and Instagram, your store must meet the following Commerce eligibility requirements:
- You need to have a Shopify online store, and the store can't be password protected.
- If you want to sell on Instagram, then your account needs to be a professional profile or a creator account associated with the Facebook Page for your business. Learn how to convert an Instagram account to a professional profile or convert an Instagram account to a creator account from Instagram Help.
- Your Facebook Page must comply with Facebook's Terms of Service, Commercial Terms, and Community Standards.
- Your products must be available for direct purchase from your verified domain.
- Your business must be located in a Supported Market for Facebook Commerce Surfaces.
- You must have Shopify Payments, or Shop Pay for third-party gateways activated in your Payments settings. Meta might require you to activate PayPal as well.
Check out on Facebook or Instagram
Review the following considerations for having your customers check out directly on Facebook and Instagram:
- If a customer is shopping on your store's Facebook page or Instagram account, then they can select Buy now to purchase products directly on Facebook or Instagram.
- The customer's payment and shipping details are saved securely for future purchases.
- Instagram users can tag your products in their own posts, which lets other customers purchase the product directly from those posts.
- Facebook and Instagram can send push notifications, countdowns, and product stickers to help drive sales of your next product release.
- If your products have the All prices include tax setting active, then your products can't be sold using Checkout on Facebook and Instagram.
- If you sell internationally, then you can activate Dynamic tax-inclusive pricing to include or exclude taxes based on your customer's location.
- Facebook and Instagram can enable ad retargeting at all points of your customer's journey.
- On July 1, 2023, Meta will remove the 5% selling fee per shipment. However, payment processing fees will still apply and will now be charged by Shopify directly.
- If you are using Shopify Payments, then you will be charged the same processing fees as your online store by Shopify.
- If you are using Shop Pay for third-party gateways, then this will not impact the fees for your store’s existing processor.
- If you want to sell directly on Facebook and Instagram, then you need to comply with Facebook's Commerce eligibility requirements. This includes requirements such as a minimum return window of 30 days.
- Carrier-calculated shipping rates aren't available when customers check out on Facebook or Instagram.
- Discounts created in your Shopify admin can be applied to sales made through checking out on Facebook or Instagram.
- Subscriptions, preorders and try-before-you-buy are unavailable when a customer checks out on Facebook or Instagram.
- The only customer information that you receive from the order is the customer’s name, email address, and shipping address. Customer email addresses collected through checking out on Facebook and Instagram can only be used for marketing purposes if the customer opts in.
Check out from your Shopify store
Review the following considerations for having your customers check out from your Shopify store:
- If a customer is shopping on your store's Facebook page or Instagram account, then they can select View on website to be redirected to your Shopify store where they can complete their purchase.
- You can customize your customer's online store checkout experience. These customizations include allowing discounts and subscriptions, custom branding and messaging, and preorder options.
- You can use enhanced shipping options, such as flat shipping rates and carrier calculated shipping rates.
- There are lower selling fees. Selling fees are based on your Shopify store's plan.
- Customers shopping directly from your online store means that your store gets more traffic, and can lead to larger purchases.