Syncing your products
The Google & YouTube channel syncs products that are available to your online store with Google Merchant Center. To publish your products on Google and use them in Performance Max campaigns, you need to add required product data. You can also optimize your product titles and descriptions for Google Shopping search listings by using the Google & YouTube channel.
For eligible stores selling in the United States, products synced to Google Merchant Center using the Google & YouTube channel can display in relevant Google Shopping tab search listings for free.
To view the status of your products or change your account settings go to the Google & YouTube channel in Shopify.
Make products available to the Google & YouTube channel
When you set up the Google & YouTube channel for the first time, all of the products that are available to your online store are automatically synced with Google Merchant Center. If you prefer to choose which products to sync, then you can change the availability of a single product manually or do a bulk action to change the availability for several products.
Learn more about making products available to channels and apps.
Google uses product data to help categorize your synced products on Google. Some of the data that Google can use isn't available from a product's details and needs to be added from the Google & YouTube channel. After your products are made available to the Google & YouTube channel, add the missing required product data to complete the sync to your Google Merchant Center account.
For instructions on adding product data, refer to Syncing your products on Google Merchant Center Help. This is also where you can find the following information:
- Optimizing product titles and descriptions for Google Shopping
- Product statuses in the Google & YouTube sales channel
- Product requirements for publishing on Google, including Google product categories
Discounts are known as promotions in Google Merchant Center.
Learn more about creating and managing promotions on the Google sales channel on Google Merchant Center Help.
You can manage which discounts are available to the Google sales channel in your Shopify admin.
You can also manage your promotions in Google Merchant Center. Learn how to edit a promotion or change promotion status on Google Merchant Center Help.