Shop Merchant Guidelines

To be featured in the Shop app, make sure you review and comply with the merchant requirements and product restrictions.

Merchant requirements

To appear in Shop, there are a specific set of requirements your store must meet. These requirements are in place to ensure a consistent experience for merchants and customers. You should review the following main criteria:

  • Your store needs to be on an active Basic Shopify plan or higher. Learn more about checking or upgrading your current plan.
  • Your store needs to have Shopify Payments enabled. Learn more about Shopify Payments requirements.
  • Your store needs to have Shop Pay enabled.
  • Your first Shopify Payments transaction was at least 90 days ago.
  • Your store needs to have the Online Store sales channel, and the store cannot be password protected. Learn more about removing your store password. After the password is removed, anyone can access your online store.
  • You're not using any password control, or age verification apps such as Advanced Registration, B2B Login Access Management, Locksmith, Login to View Price and MagicPass Deal Club, Wholesale. If you remove an age verification app but are selling age-restricted products, then your prohibited products still won't appear on the app and may result in a violation of the Shopify Acceptable Use Policy.
  • You've had a chargeback rate of less than 1% in the last 6 months.
  • You've never violated the Shopify Acceptable Use Policy.

If you meet all of the requirements, and don't know why your store isn't visible in the Shop app, then contact Shop support for support in English. For support in other languages, contact Shopify support.

Prohibited product categories

Products featured in Shop must follow the requirements in these merchant guidelines, and all relevant terms and policies, including the following:

Examples of prohibited product categories include:

  • Age-restricted products such as alcohol, tobacco, or gambling
  • Animals and livestock
  • Automobiles, or automotive parts
  • Cannabis products
  • Drugs and drug-related products
  • Financial or professional services
  • Hazardous materials
  • Human parts
  • Mature content, services or products that have nudity
  • Means of payment (such as stamps, cash, tokens, or any other form of physical or digital currency)
  • Medical devices and accessories
  • Surveillance equipment
  • Tickets
  • Weapons, ammunition, or explosives

Purchases made on Shop are processed through your online store. Shop and Shopify aren't involved in facilitating the purchase, sale, or delivery of goods or services. You remain responsible for handling and responding to all purchases, deliveries, customer service questions, refunds, returns, complaints, problems and disputes. Shop reserves the right to remove you or your products from Shop at any time, and for any reason.

If you have questions about a product's eligibility, then contact Shop support for support in English. For support in other languages, contact Shopify support.

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