Set up the Shop channel

Set up the Shop channel to manage how your Shop Store displays to customers in the Shop app, and manage your shopping settings. Using the Shop channel allows you to manage settings that help improve your customers' shopping experience in the Shop app.

Add the Shop channel to Shopify

If you don’t want to sell on Shop, then you can opt out of Sell with Shop. To remove the Shop channel, refer to Removing a sales channel from your Shopify admin.

Sell with Shop

The Sell with Shop setting manages all the features that let customers purchase from your store on Shop. This includes the Shop Store, product detail pages, and checkout. This setting allows you to sell your products on the Shop app, and must be activated for your store to be discoverable in searches.

If your store meets the eligibility requirements in the Shop Merchant Guidelines, then the Sell with Shop setting is activated automatically. If you don't want to sell your products on the Shop app, then you can deactivate the Sell with Shop setting.

Opt out of Sell with Shop

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Settings.

  5. In the Sell with Shop section, click Deactivate.

Shop search is designed with ranking systems that help customers quickly find relevant and useful search results in the Shop app.

If your store meets the eligibility requirements in the Shop Merchant Guidelines, and you have the Sell with Shop settings activated in the Shop channel, then your customers can discover your Shop Store and the products in your store from the Search tab in the Shop app.

Customize your Shop Store

You can use the Shop channel to view your Shop Store as it appears to Shop app users. You can also edit your brand assets, store information, and change the order in which product collections appear in your Shop Store.

The Shop channel automatically syncs with your online store's brand assets to display certain information in Shop such as your logo, cover image, store background, store description, and store policies. You can update what appears in Shop by changing your settings in the Shop channel.

Edit your Shop Store home page

You can edit your header and collections visibility in the Shop Store home section of the Shop channel.

If you want to add background media to your Shop Store such as an image, GIF, or video, then ensure that your files to meet the following requirements:

  • Image files must be under 15 MB in size, and be in WEBP, PNG, JPG, or GIF formats.
  • Video files must be under 32 MB in size, no longer than 10 seconds in duration, and be in an MP4 or MOV format.

The suggested dimensions for all media types are 1080 x 1170 pixels.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. In the Store section, click Customize.

  5. From the drop down menu at the top of the page, select Shop Store home.

  6. Do any of the following:

    • To update your header, click Header, and then do any of the following:
      • To change the logo that appears in your Shop Store, click Logo, and then click + to upload a file.
      • To feature an image, GIF, or video instead of a color, click Background media, and then click + to upload a file.
      • To add a one-line description of your brand to your store header, click Slogan, and then write a slogan up to 80 characters.
    • To hide your collections from your Shop Store home page, hover and click the eye icon next to Collections. Learn more about managing products, collections, and categories on Shop.
    • To hide the section with best-selling products, hover and click the eye icon next to Best sellers.
    • To hide the section with your most recently launched products, hover and click the eye icon next to All products.
  7. Click Save.

Edit your store information

You can edit your store description, contact information, and category visibility in the Store information section of the Shop channel.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. In the Store section, click Customize.

  5. From the drop down menu at the top of the page, select Store information.

  6. Do any of the following:

    • To change the description that appears on your Shop Store, click Description, and then write a store description up to 320 characters.
    • To hide the categories section from your Shop Store, hover and click the eye icon next to Categories. Learn more about managing products, collections, and categories on Shop.
    • To change the contact information that appears in your Shop Store such as your contact URL, email, phone number, and social media profiles, click Contact & social, and then enter your contact information.
    • If you want to return to your Shopify admin to edit your online store, then under Online store, click Manage online store.
    • If you want to return to your Shopify admin to edit your store policies, then under Store policies, click Manage policies.
  7. Click Save.

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