Set up the Shop channel

Set up the Shop channel to manage how your Shop Store displays to customers in the Shop app, and manage your shopping settings. If you use the Shop channel, then you can manage settings that help improve your customers' shopping experience.

Add the Shop channel to Shopify

Customize your Shop Store for Shop

You can use the Shop channel to view your Shop Store as it appears to Shop app users. You can also edit your brand assets, and change the order in which product collections appear in your Shop Store.

By using the Shop channel, you can customize the following parts of your Shop Store for the Shop app:

  • logo
  • cover image
  • description
  • links to your store URL and contact page
  • social media links

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Shop Store.

  5. Make changes to your Shop Store details.

  6. Click Save.

If you don't know why the Shop channel is unavailable to you, then contact Shop support.

If you're not using the Shop channel, then in the Shopify admin, you can customize the following details for your Shop Store:

Sell with Shop

The Sell with Shop setting manages all the features that let customers purchase from your store on Shop. This includes the Shop Store, product detail pages, and checkout. This setting allows you to sell your products on the Shop app, and must be activated for your store to be discoverable in searches.

If your store meets the eligibility requirements in the Shop Merchant Guidelines, then the Sell with Shop setting is activated automatically. If you don't want to sell your products on the Shop app, then you can deactivate the Sell with Shop setting.

Opt out of Sell with Shop

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Settings.

  5. In the Sell with Shop section, click Deactivate.

Shop search is designed with ranking systems that help customers quickly find relevant and useful search results in the Shop app.

If your store meets the eligibility requirements in the Shop Merchant Guidelines, and you have the Shopping and Discovery settings activated in the Shop channel, then your customers can discover your Shop Store and the products in your store from the Search tab in the Shop app. By default, you're opted in to Shop search.

If you don't want your store and products to be discoverable in Shop, then you have the option to deactivate the Discovery setting. If you opt out of Shop search, then your Shop Store and products are removed from search results and Shop collections, which includes local discovery.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Settings.

  5. In the Sell with Shop section, deactivate Discovery.

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