Selling on Handshake wholesale marketplace

This page was printed on Mar 30, 2023. For the current version, visit https://help.shopify.com/en/manual/online-sales-channels/wholesale/handshake.

Handshake marketplace is a wholesale marketplace that connects approved Shopify merchants that sell wholesale with retailers. You can apply to sell on the Handshake marketplace. If your business is eligible to sell on the Handshake marketplace, then you can use the Handshake sales channel to list your business and wholesale products to the Handshake marketplace.

Retailers can discover your wholesale business and your products on the Handshake marketplace. Registered retailers can contact you for more information, and place an order from your business. After you receive an order on Handshake, you can process the order in your Shopify admin. Currently, there are no commission fees for selling and buying on the Handshake marketplace.

Review the following table to learn more about the Handshake sales channel features:

Handshake features
Profile customization and preferences Wholesale product details Order management Wholesale business promotion
  • Brand logo and header image
  • Brand story and contact details
  • Minimum order value
  • Shipping and return policies
  • Custom shipping rates for Handshake orders
  • Wholesale product pricing details
  • Custom product images and descriptions
  • Custom discounts for orders on Handshake
  • Handshake order fulfillment directly in your Shopify admin
  • Ordering widget and button that directs customers from your Online Store to your products on Handshake
  • Handshake-branded social media templates

In this section

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