B2B wholesale features and functionalities
If you're new to using B2B on Shopify for your wholesale business, then refer to the getting started checklist.
On this page
You can build a blended store to serve both business customers and direct-to-consumer customers,
You can build a dedicated expansion store that only serves business customers.
Companies represent B2B customers with a company profile that includes assigned contact permissions, payment terms, catalogs, and tax exemptions. Multiple contacts and locations can be assigned to a company profile.
Set customer-specific catalogs or percentage-off prices for all products and variants, and assign catalogs to a company profile.
Custom pricing offered to B2B customers
After you set up catalogs and companies, custom pricing is offered to B2B customers when they log in to their customer profile on your online store without needing to sign in to a separate storefront.
Automate the manual process of assigning payment terms to orders or to draft orders in the admin. Assign payment terms on the company profile and track, sort, and collect payment for orders as they become due.
Customers can view their assigned payment terms, payment methods, and wholesale discounts at the time of purchase. Customers can also add a purchase order number at checkout.
B2B customer accounts
To access wholesale information and catalogs, B2B customers must log in with new customer accounts by using a one-time code that's sent to their email. After they authenticate, customers can manage their account, select the company location they're buying on behalf of, edit customer information, and view and filter their order history.
Purchase order number
You can add, edit, or view purchase order numbers on the order details page for B2B orders.