Sales channels

You can use Shopify to sell your products on different online sales channels. Sales channels represent the different platforms where you sell your products. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers in one place.

After you add a sales channel, it will be listed under Sales Channels in Shopify.

Available online sales channels

Shopify supports several online sales channels:

List of available online sales channels and their details
Name Description
Online Store Sell through your online store and checkout. Your Shopify subscription plan includes a Shopify-hosted domain at a address. If you prefer, you can set up your own domain.
Shop Use the Shop channel to engage with customers and manage your brand presence on the Shop app.
Facebook Post and sell your products directly from the Shop tab on your store's Facebook page.
Buy Button Sell from your own website or blog (including WordPress and Squarespace) by embedding buy buttons that connect with your Shopify checkout.
Instagram Sell your products on Instagram by tagging them when they appear in your Instagram posts.
Shopify Inbox Use Shopify Inbox to have conversations with your customers, and connect to other messaging platforms to centralize your customer chats.
Wholesale channel Sell your products wholesale to other businesses in a separate, password-protected storefront. The wholesale channel is available to Shopify Plus plans only. Learn more about selling your products wholesale.
Handshake List your business and wholesale products on the Handshake wholesale marketplace for retailers to browse. Learn more about selling on Handshake.

Channel eligibility

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.

Make sure that you review the terms of use for new sales channels before you start using them. Some sales channels require or prohibit certain information in your product listings, and some require you to ship your customers' orders within a specific number of days.

Add an online sales channel to your Shopify admin


Remove an online sales channel from your Shopify admin


View sales channel dashboards in your Shopify Home

Each sales channel has a dashboard where you can see a detailed summary of the channel's recent sales and traffic. You can see how a particular sales channel is performing by selecting it from the drop-down menu on your Shopify Home.

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