Edit notification templates

Your store has many notification templates. Notifications are triggered by events, like a new order being placed, or an order being fulfilled. They are sent to you, your staff, or your customers, depending on the event as well as your order notification settings.

You can customize your email notifications by adding a logo or changing the color scheme for all templates at once. You can also edit the content of email or SMS notifications individually.

Add a logo to your email templates

You can add a logo to all your email templates at once:

  1. Click Customize.

  2. Add a logo by clicking Choose file, finding it, and uploading it.

Choose colors for your email templates

You can change the color scheme of your email templates:

  1. Click Customize.

  2. Change the accent color of your emails by entering the color code or clicking the color picker:

Changing the language of your email templates

The language that your email templates appear in depends on your theme's language and any edits that you've made to the templates.

  • If you've made no changes to your email templates, then when you change your theme's language, the email template language also changes.
  • If you've made changes to both the body and title of your email templates, then changing your theme's language doesn't change the language of the email templates.
  • If you've made changes only to the title of your email templates, then changing your theme's language doesn't change the language of the email templates.
  • If you've made changes only to the body of your email templates, then changing your theme's language changes the title to the new language but doesn't change the language of the body of your email templates.

Customize specific email templates


  1. Click the name of the notification that you want to change.

  2. You can edit the Email subject field and the body of the email.

  3. Click Save.

Example: Add a tax registration number to an invoice

In some countries, you might need to show your tax registration number on customer invoices or other notices.

For example, in Australia, Canada, and India, businesses that charge the goods and services tax (GST) might need to show their registration number. Similarly, in Europe you might need to show your value added tax (VAT) identification number.

Check with your tax accountant or a government authority to find out whether you need to show the number.

To show your number on an email notification, you can do the following steps:

  1. Open an email template as shown in Customize specific email templates.

  2. In the Email body (HTML) area, enter your registration or identification number in an appropriate location. Include HTML to make sure that the output is formatted correctly.

    In the following example, the store owner added their address and tax number right after their store logo in the Order confirmation notification:

    Part of template showing HTML to add the tax registration number

    The preview shows the following:

    Preview of added tax registration number

  3. Click Save.

Another way to provide this information is to use an invoice app. Various apps, which you can purchase and download from the Shopify App Store, have the ability to include tax numbers on invoices.

Add a custom message to notifications

You can add a custom message to several notifications, including:

  • abandoned checkout
  • contact customer
  • customer activation
  • draft order invoice


  1. Enter a custom message in the text field.
  2. Click Review email.
  3. Verify the message is showing correctly, and click Back to make any changes.
  4. Click Send notification when you are ready.

Style email templates using inline CSS

You can use in-line CSS to style your email templates by overriding the default stylesheet which is: <link rel="stylesheet" type="text/css" href="/assets/notifications/styles.css">. The template editor inlines any style tags in the template automatically. It preserves media queries to help make responsive emails easy to create. External stylesheets and stylesheets uploaded with theme assets can't be inlined, so it’s recommended that CSS styling be included in a <style> tag in the <head> of your templates.

Automatic conversion of plain text emails

Your HTML email templates are transformed into plain text for email clients that require this version to be displayed, such as Mail for Apple Watch.

Customize specific SMS templates

You can customize the copy and formatting of each SMS template.


  1. In the Templates section, click the template you want to change.

  2. Click SMS.

  3. Make any changes to the content of the SMS.

  4. Click Save.

Ready to start selling with Shopify?

Try it free