Set up Shopify Email

Before you install and set up Shopify Email, verify that your store meets all the requirements.

Requirements for using Shopify Email

To use Shopify Email, your store needs to meet the following requirements:

  • You need to have a Shopify online store and have the Online Store sales channel installed
  • Your store can't be password protected.
  • You need to be using a paid Shopify plan, and not the trial version.
  • You need to have at least one product.
  • You need to have a payment provider set up.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Change the customer email address

The customer email is your customer-facing email address. This is the address that your customers see as the sender when they receive an email from you. If you don't update your customer email address, then your store's notification emails might appear with a email address or be flagged as spam.


  1. Click General.

  2. In the Store details section, change your email address under Customer email.

  3. Click Save.


Shopify Email is free to use until October 1, 2020. After that, you can still send a total of 2,500 emails per month for free. If you send more than 2,500 emails per month, you're charged $1 USD for every 1,000 emails sent.

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