Set up Shopify Email

Before you install and set up Shopify Email, verify that your store meets all the requirements.

Requirements for using Shopify Email

To use Shopify Email, you need to have an online store with Shopify, and to have the Online Store sales channel installed. If you want to send emails to your subscribers using Shopify Email, then your store needs to have a paid Shopify subscription plan with a payment provider set up. If you're on the free-trial plan, then you can create email messages, and send test email messages to yourself using Shopify Email, but not to your subscribers.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.


Shopify Email is free to use until October 1, 2020. After that, you can still send a total of 2,500 emails per month for free. If you send more than 2,500 emails per month, you're charged $1 USD for every 1,000 emails sent.

Change the customer email address

The customer email is your customer-facing email address. This is the address that your customers see as the sender when they receive an email from you. If you don't update your customer email address, then your store's notification emails might appear with a email address or be flagged as spam.


  1. Click General.

  2. In the Store details section, change your email address under Customer email.

  3. Click Save.

Ready to start selling with Shopify?

Try it free