Set up Shopify Email

Before you install and set up Shopify Email, verify that your store meets all the requirements.

Requirements for using Shopify Email

To use Shopify Email, you need to have an online store with Shopify, and to have the Online Store sales channel installed. If you want to send emails to your subscribers using Shopify Email, then your store needs to have a paid Shopify subscription plan with a payment provider set up. If your account is on the trial plan, then you can create email messages, and send test email messages to yourself using Shopify Email, but not to your subscribers.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Pricing

All merchants with a paid Shopify plan have 2,500 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.
  • Unused emails don’t carry over to the following month.
  • You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, sending 1000 additional emails would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.05 USD.
  • There’s no additional subscription plan and Shopify Email only charges for what you send.

For more information, refer to Shopify Email cost.

Change your sender email address

Your sender email address is your customer-facing email address. This is the email address that your customers see as the sender when they receive an email from you. If you don't setup email forwarding to use an email address with your store domain, and update your sender email address, then your store's emails might appear with as store@shopifyemail.com or youremailaddress@gmail.com via shopifyemail.com to your customers, or be flagged as spam. It's recommended that you use an email address from your store domain to avoid deliverability issues and help with brand recognition.

If you have a Shopify-hosted domain, then you don't need to do any additional setup to send from an email address associated with your store's domain.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Sender email.

  3. Click Save.

If your sender email address ends in @gmail.com rather than a customized sender email address that ends with the name of your store, then your email address might appear in inboxes as youremailaddress@gmail.com via shopifyemail.com.

If your sender email address is DMARC protected, then your email address might appear in inboxes as store@shopfyemail.com, and replies from your customers will be forwarded to your chosen sender email address.

If your domain has not been verified, also referred to as authenticated, then your sender email address will appear in inboxes as your chosen sender email address with via shopifyemail.com after it. Verifying your domain removes the via shopifyemail.com. Verifying your domain also helps with the deliverability of your emails.

If your domain has not been authenticated, then your sender email address appears in inboxes as your chosen sender email address with via shopifyemail.com after it. To send emails from your email address without via shopifyemail.com, you can authenticate your domain by clicking Authenticate on the Sender email page. A new window will open and provide you with instructions on how to create four new records with your domain provider. The host names and values for the new records need to be entered in the order that they appear in the new window. It can take up to 48 hours to verify your domain. If you have problems or need help setting your third-party domain, then you can contact your third-party domain provider.

Not all domain providers use the same terminology for creating new records. Instead of “host name,” the terms “name,” “label,” or “prefix" might be used. This is where your record links to. “Value” might be referred to as the place this record “points to”, or the "destination". All domain hosting providers may differ slightly. Learn more about third-party domains or contact your third-party domain provider for more information.

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