Plan features

Shopify offers several plans to help your business grow at every stage. Each Shopify pricing plan offers a variety of features. There is no one specific plan that works for every business, but you can use this guide to help you decide which of the following plans works for you:

If you have a retail store and need hardware such as a cash register, a barcode scanner, or a receipt printer, then consider Shopify for retail.

In this section

Features on all plans

All the Shopify plans listed on the Pricing and Plans page include these features:

Features on all plans
Feature Description
Unlimited products The number of products that you can sell in your Shopify store isn't restricted.
Unlimited bandwidth You aren't charged based on how many online visitors go through your store or how many files or photos you upload.
Brand assets You can add and manage your brand assets such as your logo, brand colors, and slogan.
Fraud analysis When you use Shopify Payments, you automatically get a built-in fraud analysis feature. This feature flags orders that are potentially fraudulent and brings them to your attention to help you avoid chargebacks and losses.
Manual order creation You can create new orders and enter payment details right from your Shopify admin.
Discount codes You can offer discount codes to expand your customer base.
Abandoned cart recovery Abandoned checkout recovery sends automatic emails to customers who leave your store without completing the checkout process. You can customize the email that is sent to customers who leave your store.
Staff Staff logins allow your staff to complete basic admin tasks while restricting their access to sensitive information. Staff logins also let you check which updates and changes made by each staff in your store's timeline. The number of additional staff logins you can create depends on the plan that you choose. The Starter plan doesn't include staff accounts.
Analytics All plan levels offer the Analytics page, which highlights key analytics, including sales, orders, and online store visitor data.
Finance reports You can view key financial information about your business by using your finance reports. You can use the finances summary to review an overview of your sales, payments, and pending sales data, or view the full finance reports to get more details.
Customer support If you have questions about your store or need help setting something up, then you can contact Shopify's Support team by phone, email, or chat. Learn more about Shopify support options for different plans.

Online sales channels

You can use Shopify to sell online using a variety of sales channels. Each sales channel connects to your Shopify admin, so you can easily keep track of your products, orders, and customers across all platforms.

Your eligibility for each sales channel will be based on your plan as well as other requirements.

Shopify POS

Shopify POS is an app for iOS and Android that lets you process orders and take payments in person. With Shopify point of sale (POS), you can sell in a physical store or pop-up setting. You can manage all aspects of your store from your Shopify admin, which you can access using any browser.

Shopify POS is available on all plans except for the Starter plan.

Customer support

Shopify offers various methods of contacting support including phone, email, and chat support depending on your store plan:

Customer support per plan
Shopify Starter Shopify Lite Basic Shopify Shopify Advanced Shopify
24/7 Phone


We offer email support on all Shopify plans in the following languages:

  • Chinese (Simplified)
  • Chinese (Traditional)
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Portuguese (Brazil)
  • Spanish
  • Swedish
  • Turkish


Shopify also offers chat support on all Shopify plans in the following languages:

Chat support
Language Hours of operation Availability
Chinese (Simplified) From 9AM to 5PM CST (asynchronous WeChat) Only general support is available via WeChat. For store specific inquiries, please reach out via email.
English 24/7 (live chat) All plans.
French Monday - Friday from 9AM to 5PM CET (live chat) Stores located in France with a locale of fr.
German Monday - Friday from 9AM to 5PM CET (live chat) Stores located in Germany with a locale of de.
Italian Monday - Friday from 9AM to 5PM CET (live chat) Stores located in Italy with a locale of it.
Spanish Monday - Friday from 9AM to 5PM CET (live chat) Stores located in Spain with a locale of es.

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