Shopify Starter Plan
This page was printed on May 29, 2023. For the current version, visit https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-starter-plan.
The Shopify Starter plan is for merchants that are just starting out and who want to sell to their customers through social media platforms or messaging apps, with a simplified online store. Starter plan lets you create product links which you can share on social media posts or in messages. To start selling, activate your checkout by choosing a paid plan or removing your storefront password.
You can use Shopify's link-in-bio tool, Linkpop, to keep all your product listings in one place.
On this page
Shopify Starter plan features
In addition to the features available on all plans, Starter offers the following features:
| Feature | Description |
|---|---|
| Transaction fees | Starter plan offers competitive transaction fees. Review the Shopify Starter plan to find the specific transaction fees for your region. |
| Spotlight theme | The Spotlight theme is ready to use with the Starter plan. You can use the theme editor to add a logo, a brand introduction and social media links. You can also customize the colors of your theme. |
| Reports | You can track your business performance using reports. The Starter plan comes with the analytics page, finances reports, product analytics, Live View, acquisition reports, inventory reports, behavior reports, and marketing reports. |
| International commerce | The Starter plan supports your international growth through Shopify Markets, a cross-border management tool that helps you with every step of the international selling process. |