Adding product media

You can add a maximum of 250 images, 3D models, or videos to a product. 3D models and videos have specific hosting limits based on your Shopify plan. You can also directly scan and build a 3D model directly within the Shopify Mobile app on compatible iOS devices with the 3D scanner feature.

The first media item for each product is known as the featured, or main, media item. The main media item is displayed on collection pages, the cart page, the checkout page, and your home page. You can change your main media item any time.

Add media to your products

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, add an image, 3D model, or video in one of the following ways:

   • Click Add, and then select the file that you want to upload.
   • Drag and drop the file that you want to upload into the Media section.
   • Click Add from URL, enter the media URL that's hosted on YouTube or Vimeo, and then click Add file.

Change your main product media

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, navigate to the media that you want to make your default media, and then drag and drop the image to the first image's place.

Deleting your media

You can delete your media individually or in bulk.

Delete media individually

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, click the media that you want to delete.

4. Click the trash can icon.

5. Click Delete file.

Delete media in bulk

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, select the media that you want to delete using the checkboxes.

4. Click Click delete files.

5. Click Delete.

Videos and 3D models

To display 3D models or videos in your online store, you need to do one of the following:

• Use a theme that supports 3D models and videos. If you're using an older version of a supported theme, then you might need to update your theme to the newest version to use 3D models and videos.
• Modify your current theme. If you're comfortable reading and editing theme code, then you can learn more about adding media support to your theme and media UX guidelines in Shopify's developer documentation. If you're not comfortable reading and editing theme code, then you can hire a Shopify expert.

Video and 3D model hosting limits

There's a limit to the total number of Shopify-hosted videos and 3D models that your store can have across products and the Files page. The 3D limit depends on the Shopify plan that your store is on:

Starter	Basic Shopify	Shopify	Advanced Shopify	Shopify Plus
250	250	1000	5000	Contact Shopify Plus Support

Note

For all plans, only 250 media files of any type are allowed per product at a time.

Adding product media by using metafields

If you want to customize the way that product media are displayed in your online store, then you can use metafields to create a file reference metafield for your products. File reference metafields support uploading images to display your products, or all other file types for your customers to download. You can display JPEG, PNG, WEBP, SVG, HEIC, or GIF images in metafields on your online store. A metafield can contain only one file at a time.

If you have an Online Store 2.0 theme, then you can connect file reference metafields to your theme by using the theme editor. If you're using vintage themes, then you can edit your theme code or hire a Shopify Expert to help you.