Adding product media

You can add a maximum of 250 images, 3D models, or videos to a product. 3D models and videos have specific hosting limits based on your Shopify plan. You can also directly scan and build a 3D model directly within the Shopify mobile app on compatible iOS devices with the 3D scanner feature.

The first media item for each product is known as the featured, or main, media item. The main media item is displayed on collection pages, the cart page, the checkout page, and your home page. You can change your main media item any time.

Add media to your products

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, add an image, 3D model, or video in one of the following ways:

   • Click Upload new, and then select the file that you want to upload.
   • Drag and drop the file that you want to upload into the Media section.
   • Click Select existing to review and select from your existing media files.
   • To Add from URL, click Select existing, and then click Add from URL.

iPhone

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap +.
4. Add your media using one of the following ways:
   • To add media from existing media files, tap Media files.
   • To add a media from your device's photos, tap the image icon.
   • To take a photo or video using your device's camera, tap Camera.
   • To add a video that's hosted on YouTube or Vimeo, tap YouTube or Vimeo URL.
   • To add an image from your device's files, tap Files app.
   • To scan a new 3D model of your product, tap 3D scanner.
5. Tap Save.

Android

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap +.
4. Add your media using one of the following ways:
   • To add media from existing media files, tap Media files.
   • To add a media from your device's photos, tap the image icon.
   • To take a photo or video using your device's camera, tap Camera.
   • To add a video that's hosted on YouTube or Vimeo, tap YouTube or Vimeo URL.
   • To add an image from your device's files, tap Files app.
5. Tap ✓.

Change your main product media

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, navigate to the media that you want to make your default media, and then drag and drop the image to the first image's place.

iPhone

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select, and then select the image that you want to make your default product image.
5. Tap ..., and then tap Set as default.
6. Tap Save.

Android

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select, and then select the image that you want to make your default product image.
5. Tap ..., and then tap Set as default.
6. Tap ✓.

Copy a link to your product media

If you need to copy a link to your product media to share it online or make it available for download from a product or collection description, webpage, or a blog post, then you can copy the link to an individual media file. Learn more about linking to a file in page content.

Desktop

1. From your Shopify admin, go to Content > Files.

2. Click the Copy link icon next to the product media that you want to share.

iPhone

1. From the Shopify app, tap …, and then tap Content.
2. Tap Files.
3. Tap the Copy link icon next to the product media that you want to share.

Android

1. From the Shopify app, tap ☰, and then tap Content.
2. Tap Files.
3. Tap the Copy link icon next to the product media that you want to share.

Deleting your media

You can delete your media individually or in bulk.

Delete media individually

Removing a file from a product won't remove it from your store. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, hover over the media that you want to delete and check the checkbox.

4. Click Remove.

iPhone

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select.
5. Tap the media that you want to delete.
6. Tap Delete.

Android

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select.
5. Tap the media that you want to delete.
6. Tap Delete.
7. Tap ✓.

Delete media in bulk

If any of the selected files are being used elsewhere in your store, then the files are removed only from the product that you're editing. In order to delete media from your store, you have to delete it in the file manager in Content > Files in the admin.

Desktop

1. From your Shopify admin, go to Products.

2. Click the product that you want to edit.

3. In the Media section, select the media that you want to delete using the checkboxes.

4. Click Click delete files.

5. Click Remove.

iPhone

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select, and then select the media that you want to delete.
5. Tap Delete.
6. Tap Done.

Android

1. From the Shopify app, go to Products > All products.
2. Tap the product that you want to edit.
3. In the Media section, tap View all.
4. Tap Select, and then select the media that you want to delete.
5. Tap Delete.
6. Tap Done.

Replace files

1. From your Shopify admin, go to Content > Files.

2. Click the Replace icon next to the file name.

3. Select the file that you want to upload.

Edit files without overwriting the existing file

In the file editor, it's possible to make destructive edits to an image, such as changing the background of an image. To make changes without overwriting an existing file, save the changes as new.

Steps:

1. From your Shopify admin, go to Content > Files.

2. Select a media file to open the file editor.

3. Make file edits.

4. From the Save dropdown menu, select Save as new.

Saving as new saves the new file to your store's file system and preserves the original image in its original state.

File storage limits by plan

The amount of storage that you have available for uploaded files varies depending on your Shopify subscription plan.

Review the following table to learn more about file storage limits.

Storage limits for each type of Shopify subscription plan, for the files that you have in your Shopify admin.

Plan	Limit per store
Starter	100 GB (gigabyte)
Retail	100 GB (gigabyte)
Basic	100 GB (gigabyte)
Grow	300 GB (gigabyte)
Advanced	500 GB (gigabyte)
Plus	1 TB (terabyte)
Enterprise	10 TB (terabyte)

Paid storage increases

Early access

Access to paid storage increases is in early access, and is available only for Plus and Enterprise stores.

If you want to purchase additional file storage space for your organization, then the organization owner can contact Shopify Support to request an incremental storage increase.

The requested increase increments are added to one production store, and up to two development stores. All three of the included shops receive their own increase. The increment isn't split between them. Increases must be added in the available increments. Fractional paid increases aren't available.

Available paid storage increases for each type of Shopify subscription plan, for the files that you have in your Shopify admin.

Plan	Pricing Increment
Plus	$100 USD/month per 1 TB (terabyte)
Enterprise	$1,000 USD/month per 10 TB (terabyte)

Videos and 3D models

Note

3D models and videos can't be used for your product variant media.

You need to do one of the following to display 3D models or videos in your online store:

• Use a theme that supports 3D models and videos. If you're using an older version of a supported theme, then you might need to update your theme to the newest version to use 3D models and videos.
• Modify your current theme. If you're comfortable reading and editing theme code, then you can learn more about adding media support to your theme and media UX guidelines in Shopify's developer documentation. If you're not comfortable reading and editing theme code, then you can hire a Shopify Partner.

Video and 3D model limits by plan

The amount of both videos and 3D models that you have available to upload varies depending on your Shopify subscription plan.

Review the following table to learn more about video and 3D model limits.

Video and 3D model upload limits for each type of Shopify subscription plan.

Plan	Limit per store
Starter	250
Retail	250
Basic	250
Grow	1,000
Advanced	5,000
Plus	50,000
Enterprise	50,000

Note

If you're on an Advanced, Plus, or Enterprise plan, you can contact Shopify Support to request increased video and 3D model upload limits.

Video storage limits by plan

The amount of storage that you have available for uploaded videos varies depending on your Shopify subscription plan.

Review the following table to learn more about video storage limits.

Video storage limits for each type of Shopify subscription plan.

Plan	Limit per store
Starter	50 GB (gigabyte)
Retail	50 GB (gigabyte)
Basic	50 GB (gigabyte)
Grow	500 GB (gigabyte)
Advanced	500 GB (gigabyte)
Plus	1 TB (terabyte)
Enterprise	2 TB (terabyte)

Note

This is a separate limit from the total storage limit for all files in your store. If you're on an Advanced, Plus, or Enterprise plan, then you can contact Shopify Support to request increased video-specific storage limits.

Adding product media by using metafields

If you want to customize the way that product media are displayed in your online store, then you can use metafields to create a file reference metafield for your products. File reference metafields support uploading images to display your products, or all other file types for your customers to download. You can display JPEG, PNG, WEBP, SVG, HEIC, or GIF images in metafields on your online store. A metafield can contain only one file at a time.

If you have an Online Store 2.0 theme, then you can connect file reference metafields to your theme by using the theme editor. If you're using vintage themes, then you can edit your theme code or hire a Shopify Partner to help you.

Reverting edits to product images

If you want to revert a change you made to your images using the media editor, whether you no longer need a prior crop, resize, or even Shopify Magic edits, then you can revert an image file to its original state using the Revert to original button.

Note

The Revert to original button is available when previewing media that has been previously edited. Clicking this button prompts you to confirm the revert and then returns the file back to its original form. This feature is only available for product media edits added after January 2024.