Analyzing the success of your online marketing campaigns

Online advertising costs money. To make sure you're getting the most for your advertising spend, it's a good idea to analyze the success of your marketing campaigns. Depending on your marketing goals, you might want to track your campaigns in the following ways:

  • View referrals to your store in an acquisition report.
  • Track standard actions from an online store page using a Google conversion tag or Facebook pixel.
  • Evaluate marketing campaigns based on conversions.
  • View conversion reports for marketing activities created in Shopify and by using integrated marketing apps.

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