Analyzing the success of your online marketing campaigns
This page was printed on Feb 24, 2020. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing.
Online advertising costs money. To make sure you're getting the most for your advertising spend, it's a good idea to analyze the success of your marketing campaigns. Depending on your marketing goals, you might want to track your campaigns in the following ways:
- View referrals to your store in an acquisition report.
- Track standard actions from an online store page using a Google conversion tag or Facebook pixel.
- Evaluate marketing campaigns based on conversions.
- View conversion reports for marketing activities created in Shopify and by using integrated marketing apps.