Analyzing the success of your online marketing campaigns

Online advertising costs money. To make sure you're getting the most for your advertising spend, it's a good idea to analyze the success of your marketing campaigns. Depending on your marketing goals, you might want to track your campaigns in the following ways:

  • Evaluate marketing channels based on key performance metrics.
  • View conversion reports for marketing activities created in Shopify and marketing apps.
  • Understand a customer's activities by reviewing conversion data using different attribution models available in Shopify.
  • View sessions, conversion rate, average order value (AOV) and other key metrics in your marketing summary.
  • Track common customer actions from an online store page using a Google conversion tag or Meta pixel.

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