Shopify Collabs for merchants
This page was printed on Oct 04, 2022. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/collabs/merchants.
Shopify Collabs is a community management app that helps you recruit and manage a community of brand ambassadors and influencers. You can create community programs, and partner with creators, influencers, and affiliates to gain more visibility with new audiences. Using Shopify Collabs, you can review applicants to your affiliate programs, send gifts or discount codes to your community, track affiliate sales, and send and record payments to your affiliates.
When you connect with new brand ambassadors, you can let them share your products and brand with their audience and customers, which lets you further build your own brand audience.