Recruiting creators on Shopify Collabs

Shopify Collabs helps merchants recruit creators through varying methods to build deeper connections. Merchants can use Recruiting to discover creators in the Shopify Collabs database, send direct email invites, and respond to applicants from your Online Store Page. Merchants can also passively recruit by joining Collabs Network.

Find creators on Shopify Collabs

Shopify Collabs keeps a database of content creators and social media influencers. Use Recruiting on Shopify Collabs to search for the partnerships that are right for your business. The database is updated regularly to keep accounts up-to-date and relevant with the most recent data available. When you search for a creator with Recruiting, you can specify what you're looking for by using the search bar, filters, and sorting options.

How to search for creators:

You can use the following search methods, filters, and sorting options to find creators:

  • Keyword - Use Keywords to look for content creators and social media influencers that use this term in their username, bio, and posts.
  • Location - Select locations from the dropdown filters to find content creators, freelancers, and social media influencers that provide their location in their profile.
  • Social Account - Use the dropdown to filter creators in Recruiting by social media accounts such as Instagram, YouTube, TikTok, Facebook, Twitch, and Twitter.
  • Audience - Filter creators by audience. Audience is represented by the combined total of followers and subscribers that a creator has across one, or multiple, social platforms they have on their Collabs profile.

Send direct invites to creators

You can send direct invites to creators that you want to join your Shopify Collabs program. Sending direct invites from the Shopify Collabs app lets you quickly onboard creators you trust, bypassing the application process of joining your community. You can add recipients to your invites with their email addresses or by uploading a CSV file.

Invites expire in 30 days. There is a weekly limit of sending 100 invites in 7 days, although you can contact Support to request more invites.

Create invites with email addresses

You can enter up to 10 email addresses at a time when creating direct invites. To invite more than 10 creators at one time, use a CSV file to import recipients in bulk.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Recruiting.

  5. Click Invite by email.

  6. In the Create a welcome offer section, choose any of the following options:

    1. Click Select tier to select a commission tier option from the list, then click Add to offer.
    2. Click Add gift to select a gift option, then click Add to offer.
  7. Click Add emails, and then add an email address of the creator you want to invite, as well as a unique affiliate code.

  8. Optional: Click Add another email to add additional email addresses and affiliate codes for up to 10 creators you want to invite. To remove a creator from the invite, click the trash bin icon next to their name and affiliate code.

  9. Optional: Customize the Invite email subject line, body text, and footer address. Your custom message can be up to 2,000 characters long. If you want to use the message you wrote as your default message for future direct invites, then select the Save message as default checkbox.

  10. In the Summary section, prepare to send your invite by doing the following checks:

    1. Check the box marked I agree to the terms and conditions.
    2. Optional: Click Preview invite to preview how your invite will display to recipients.
  11. Click Send invite.

Create invites with CSV

Before you can send your direct invites in a CSV, you need to prepare a CSV file that contains the email addresses and affiliate codes of the creators that you want to invite. You can download the CSV template in the Recruiting page by clicking Invite by email, then select Import CSV and click download a template. The CSV template contains the required format for importing new creator contacts.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Recruiting.

  5. Click Invite by email.

  6. In the Create a welcome offer section, choose any of the following options:

    • Click Select tier to select a commission tier option from the list, then click Add to offer.
    • Click Add gift to select a gift option, then click Add to offer.
  7. Click Import CSV, and then click Add file to upload your CSV file containing the email addresses and affiliate codes of the creators that you want to invite. Make sure that your CSV file follows the format of the provided CSV template.

  8. Optional: Customize the Invite email subject line, body text, and footer address.Your custom message can be up to 2,000 characters long. If you want to use the message you wrote as your default message for future direct invites, then select the Save message as default checkbox.

  9. In the Summary section, prepare to send your invite by doing the following checks:

    1. Check the box marked I agree to the terms and conditions.
    2. Optional: Click Preview invite to preview how your invite will display to recipients.
  10. Click Send invite.

Respond to applicants

If someone applies to your Online Store page, then you can choose how to manage their application.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Recruiting.

  5. In the Recruiting section, the appearance of the button for applicants might change, reflecting whether there are applications from creators awaiting your response:

    • If you currently don't have any applications, then click Share profile to get applications.
    • If you have applications waiting for review, then click pending applicants.
  6. Review the application and the creator details provided by the applicant. When creators are awaiting your response to their application, you can do either of the following to review them:

    • Review the creators applications individually. Click the creator row to review their detailed application.
    • Select the creators in bulk and making an application decision. When selecting creators in bulk, you can either click Decline or Make an offer.
  7. At the bottom of the application, choose the status that you want to set for the application:

    • Make an offer - After you choose to approve an applicant, they're added to your Community, and they can begin working with you and your brand.
    • Review later - If you choose to Ignore an application, then the applicant cannot work with you and your brand, unless you choose to approve their application at a later time. An ignored applicant doesn’t receive a rejection email.
    • Decline - If you choose to reject an application, then the applicant can not work with you and your brand, unless you choose to approve their application at a later time.
  8. If you click Make an offer, then you will be able to create a welcome offer for the creator, including a preview of the email they will receive and the choice to add benefits to joining you on Collabs such as selecting an affiliate tier and selecting a gift. After confirming your welcome offer, send the official invitation to your new Collabs connection.

  9. Optional: Edit the Email body to customize the email invitation the creator receives.

  10. Click Send offer.

Gifts

Gifts can be sent only to Collabs Connections.

Create a gift

You can offer three different gift types to your creator connections. You can choose to send Free products, Discount code (%), or Discount code ($). After a gift has been created, it's saved in your Gifts list, so you can send it again in the future.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Programs.

  5. Click Gifts.

  6. Click Create new gift, and then select the gift type that you want to create from the drop-down list.

  7. On the gift details page, enter the gift name, and complete the gift details, including selecting a product, or discount amount.

  8. Click Create gift.

Send a gift

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Programs.

  5. Click the Gifts tab.

  6. In the Gifts section, click Send this gift next to the gift you want to send.

  7. In the new SEND GIFT window, click Select members.

  8. Choose the Community member that you want to send a gift to, and then click Select.

  9. Confirm all of the information, including shipping method, and billing address.

  10. Click Send Gifts.

After your Creator Connection claims their gift, an order is created in your Shopify admin to fulfill.

Join Collabs Network

Collabs Network lets you share affiliate commission with verified Collabs creators, which can drive sales at a low cost.

When you activate Collabs Network, you set a commission rate on either all products or at the collection level, which displays your products to creators in their discovery experience. Creators can search for products, and automatically generate affiliate product links without the need for approval.

To learn more about joining, refer to Join Collabs Network.

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