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Managing affiliates

As your community grows, you can offer affiliate programming to your active members. When a member becomes an affiliate, you can track conversions and sales that your community members are generating for you. A personalized affiliate link is sent to the member after you make them an affiliate. Affiliates can provide their audience with this link, and visitors using this link to access your store can get a discount on your products.

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Manage affiliates

Before you can create an affiliate, you need to have an active community member. Applicants to your community must be approved, and an active member before they're made an affiliate.

There are two ways that you can add a new affiliate:

Create new affiliates from members

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Contacts.

  5. Click the Affiliates tab.

  6. Click Add from members.

  7. In the Add affiliate dialog, search for and select the member that you want to make an affiliate.

  8. Click Next: Select tier.

  9. Select an affiliate tier for the member in the Select a tier drop-down menu.

  10. Click Next: Configure link & Code.

  11. Confirm all of the details of your new affiliate, and then click Finish & Send Offers.

Invite new affiliates by email

You can send direct invites to creators that you want to join your Shopify Collabs Community. Sending direct invites from the Shopify Collabs app lets you quickly onboard creators you trust, bypassing the application process of joining your community.

You can send invites to creators by navigating to Contacts > Affiliates and then choosing Invite by email. Learn more about Recruiting creators.

Creator profiles

To view more details about a creator, you can click on their profile in any view on Shopify Collabs. The information that's available on their profile might differ depending on the following factors:

The creator has a Shopify Collabs account, but they haven't been approved for the Collabs Network

These creator profiles don't have a badge on their account. They have familiarity with the platform, but they haven't been approved for the Collabs Network.

Information such as their contact email, age, gender, location, and preferred categories are all entered by them.

The creator has a Shopify Collabs account and they're a part of the Collabs Network

For these profiles, the Collabs Network verified badge is displayed, indicating that these creators are familiar with Shopify Collabs and the Collabs Network.

Information such as their contact email, age, gender, location, and preferred categories are all entered by them.

The creator doesn't have a Shopify Collabs account

For these profiles, the Not on Collabs badge is displayed, indicating that these creators haven't signed up for Shopify Collabs. Basic information such as their social media accounts and email addresses might be available.

Send an invitation to a creator

If you find a creator that you're interested in working with, then you can send them an invitation.

Manage affiliate tiers

You can create tiered affiliate offerings for your community members. This means that you can offer different community members different perks for being affiliates. You can change the commission that you offer to your affiliates, based on tier. You can also offer different discounts on your products to different affiliate tier levels.

Create a new affiliate tier

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Programs.

  5. Click the Tiers tab.

  6. Click New Tier.

  7. On the Create a new tier page, customize the tier you want to offer, including the following details:

    • The name of the tier
    • The appearance of the affiliate link
    • The commission that you want to offer your collaborators
    • The discount that you want to offer their customers.

  8. Click Create.

Edit an affiliate tier

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Programs.

  5. Click the Tiers tab.

  6. Click View next to the tier that you want to edit.

  7. On the tier page, click Edit.

  8. Make the edits you want to make to the affiliate tier, including any of the following details:

    • The name of the tier
    • The appearance of the affiliate link
    • The commission that you want to offer your collaborators
    • The discount that you want to offer their customers.

  9. Click Save changes.

Delete an affiliate tier

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Collabs.

  3. Click Open app.

  4. Click Programs.

  5. On the Tiers tab, click ... next to the affiliate tier you want to delete.

  6. Click Delete tier.

  7. In the Delete this tier dialog, confirm you want to delete this tier, and then click Delete tier.

Analytics

You can track overall performance data for all of your collabs, as well as analytics regarding visits, sales, and conversion rates for individual affiliates.

Overall performance

Overall collaboration analytics display in the Performance section of the Collabs app homepage, and include the following data:

  • Sales: The total sales amount for the orders made with affiliate links or codes.
  • Orders: The total number of orders made with affiliate links or codes.
  • Commission: The total commissions for affiliate sales.
  • Gifted value: The total value of sent and redeemed gifts.

This section also includes lists of the top performing creators and top performing products.

By default, data displays for the last 30 days, but you can set the date range by clicking on the date picker. Set the starting and ending dates, and then click Apply to confirm the new date range.

Performance data also includes links to expanded reports for Sales and Gifts history. To view these expanded reports, click the View report analytics icon next to the Sales or Gifted value analytics.

Collabs reports

Collabs includes additional expanded reports to give more detail regarding sales and gift analytics.

The Sales report displays the sales and commission values from your affiliates over time. It also includes the total number of orders for the date range. To export this report, click Export.

You can apply the following filters to the Sales report:

  • Date range
  • Affiliate name
  • Affiliate tier

The Gifts history report displays the total number of gifts and the total gift value, as well as the number of pending and redeemed gifts.

You can apply the following filters to the Gifts history report:

  • Date range
  • Creator name
  • Gift
  • Status, which includes whether the gift was sent, redeemed, fulfilled, or canceled

View analytics by affiliate

You can view analytics for individual affiliates from the affiliate's profile. From the Collabs app, go to Contacts and then click the affiliate's name. The Collab performance section displays the following analytics:

  • Sales: The total sales amount for the orders made with the affiliate's link or code.
  • Orders: The total number of orders made with the affiliate's links or codes.
  • Conversions: The conversion rate of visits to sales, as a percentage.

Click the View report analytics icon to view the expanded Sales report with only the data for that affiliate displayed.

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