Creating marketing campaigns in Shopify

You can create marketing activities from the Marketing page of your Shopify admin and track how they perform. For important events, such as Black Friday, you can create a marketing campaign, and group marketing activities together to work toward a specific objective. The Marketing page includes recommendations to improve your marketing strategy.

Requirements

You need to have a marketing app installed and be on the Basic Shopify plan or higher to create marketing campaigns and activities.

Add the Google Shopping app to your store

You can use the Google Shopping app to sync your products and create Google Shopping marketing activities. You can install the Google Shopping app directly from the Marketing page by clicking Create Campaign > Set up Google Shopping. To learn more, see Google Shopping.

Add the Facebook Marketing app to your store

You can use the Facebook Marketing app to create Facebook Marketing activities directly from the Marketing page in the Shopify admin. You can install the Facebook Marketing app by clicking Create Campaign > Set up Facebook Marketing. You need to have a Facebook business page setup to configure the Facebook Marketing app. To learn more, see Setting up your Page.

Create a marketing campaign

A marketing campaign is one or more marketing activities grouped together under a single theme. For example, you might want to create a "Black Friday Sales" marketing campaign that contains a Google Shopping and a Facebook marketing activity. You might also create a marketing campaign to focus on a product or group of products. When you create a marketing campaign, you can see suggested campaign themes for your business.

When you create a marketing campaign, you can also create marketing activities related to the campaign. You can add marketing activities to a campaign at any time.

Steps:

Add an activity to an existing marketing campaign

Marketing recommendations

The recommendation section includes changes that you can make to your store to improve traffic and converting visitors into customers. Click the Learn more about... to open an articles with information about making improvements to your store. Shopify continues to add recommendations specific to your business as your business evolves. Use the < and > to change to the previous or next recommendations. If you don't want to a specific recommendation anymore, then click No, thanks.

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