The Google Shopping app automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product listings directly from your Shopify admin.
If you want to create Google Smart Shopping campaigns from within Shopify, then you need to connect your Google Ads account as well. Learn more about Google Smart Shopping campaigns from Google Ads help. If your marketing campaigns require more customization than what the Google Shopping app offers, then use Google Ads to create your campaigns on Google instead.
Learn more about the Google Shopping app requirements. If you already use Google Merchant Center to manage a product feed or create Google Ads, then you might want to review some considerations before syncing an existing Google Merchant Center account.
Considerations before syncing an existing Google Merchant Center account with Shopify
When you set up the Google Shopping app and connect an existing Google Merchant Center account, the following information syncs from your Shopify store to Google:
- your online store domain
- product information for the products that are available to your online store
- relevant Shopify store settings like shipping and taxes
Any changes that you make to your settings in Google Merchant Center could affect the Google Shopping app's ability to sync your accounts and any Google Smart Shopping campaigns you are running.
Syncing your domain
Each Google Merchant Center account needs to be associated with a verified domain that isn't associated with another account. To set up the Google Shopping app, your Shopify store's domain needs to be claimed, which means it's reserved for use with the Google Merchant Center account that you added to the channel.
When you're setting up a new or existing Google Merchant Center account with the Google Shopping app, your Shopify store's domain is claimed automatically unless it's associated with a different Google account. If your domain is associated with a different Google account, then you need to claim the domain for the account that you want to use with the Google Shopping app. After a domain is claimed, you can't use that domain with another Google Merchant Center account.
You can read more about verifying and claiming your domain from Google Merchant Center Help.
Syncing your product feed
The Google Shopping app syncs your products in a separate step after your Merchant Center Account is connected. If you already have a product feed set up, then it is overwritten to avoid conflicts between your Shopify store and your Merchant Center account. For more information about managing which products are synced, see Syncing your products.
When your Shopify products appear in Google Shopping ads, Google Merchant Center automatically converts the product price to a customer's local currency. Customers who click a Google Shopping ad are directed to a product page that displays the currency and price to match the ad. Learn more about currency conversion for Google Shopping from Google Merchant Center Help.