Frequently asked questions about Shopify Email

How much does using Shopify Email cost?

All merchants with a paid Shopify plan have 2,500 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.
  • Unused emails don’t carry over to the following month.
  • You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, sending 1000 additional emails would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.005 USD.
  • There’s no additional subscription plan and Shopify Email only charges for what you send.
  • You can send a maximum of five campaign activities per week. This resets every seven days at midnight UTC.

For more information, refer to Shopify Email cost.

How many emails can I send using Shopify Email?

You can send a maximum of five campaign activities per week. This resets every seven days at midnight UTC. Each activity allows you to email up to 40,000 subscribers per campaign. If you have more than 40,000 subscribers, then you can create customer groups to target specific subscribers with specific campaigns or to split up your list into smaller groups.

Some stores might be limited to sending 2,500 emails per campaign. If you want to increase the limit up to 40,000 emails per campaign, then make sure that your store has published products, paid invoices, and positive email engagement from the subscribers that are currently receiving your email campaigns. Learn more about best practices for Shopify email.

How do I customize my email? Can I add sections?

Yes, any template in Shopify Email allows you to add, move, and edit sections of content. Refer to our guide to learn more about how to customize your email..

How do I know if my email was successful?

After your email has been delivered, you should check out the email activity report to see key performance indicators, such as open rate and clicks. You can also see how many unsubscribes or spam complaints were triggered by an individual email, to help you improve your emails over time.

To access your activity report, go to the Marketing section in your Shopify admin, then find the campaign your email was part of. Click View activity report next to the email you want to review. The report data may take up to a few hours to update.

What content does Shopify gather about my subscribers?

Shopify tracks open rates and clicks, as well as unsubscribes and spam complaints. If you want to turn off the open tracking for your subscribers, you can do so in the Settings section of your Shopify admin, on the Notifications page.

Will customers be able to see who else is getting the email?

No, all other recipient email addresses are hidden.

What should I do if my Shopify Email has stopped sending?

Contact Shopify Support to troubleshoot the issue.

Why didn’t everyone receive the email that I sent out?

There could be an issue with your subscriber's email provider or the email might have been filtered as spam and your subscriber didn’t realize it. Other possible factors include that your open rate was too low, or the bounce rate, the "marked as spam" rate, and unsubscribe rates were too high for this email campaign. Due to various factors out of Shopify's control, there's no guarantee that all customers will receive your emails.

Not all my subscribers were emailed at once. Should I resend the email?

No. If your email list has over 1,000 subscribers, then emails might take some time to reach your entire subscriber list due to a process called batching. Shopify Email automatically sends out emails in batches to help avoid spam filters and improve delivery rates. The time it takes for your emails to send varies by online store, based on factors like delivery rates, bounce rates, and how engaged your subscribers are. Other possible contributing factors include how often your emails are bounced from inboxes, or manually reported as spam.

If your email still hasn’t been fully delivered within 72 hours, then contact Shopify Support.

Can I just buy a list of email addresses?

Buying a list of email addresses and adding them to your subscriber list can damage your reputation and have a negative impact on your email deliverability. When you email people from a list of unsolicited email addresses that you bought, you run the risk of decreasing your open rate and being flagged as spam. Providing an email sign-up in your online store, at checkout, on the POS, and at real life events such as markets or pop-up shops are all good ways to ensure more highly engaged subscribers.

Enabling double opt-in can also help acquire engaged subscribers, and it's required by law in some countries.

What happens when subscribers unsubscribe from my mailing list?

If a subscriber clicks the Unsubscribe link from the email that they receive, then they’ll be redirected to your store and shown a message informing them that they were successful. If a subscriber marks an email from you as spam, then they'll also be removed from your subscriber list. Any email address that bounces back will also be suppressed from all further email sends.

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