Posting on social media

Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

Product pages and blog posts on your online store include buttons that you and your customers can use to share content on social media. You can also share products on Facebook directly from your Shopify admin.

Share products on Facebook

You can share products with customers by posting them directly to Facebook from your Shopify admin. To use Share on Facebook, you need to have an online store, and your store can't be password protected, but you don't have to be selling on Facebook by using the Facebook sales channel.

When you first access Share on Facebook, you need to authorize the Share on Facebook app. This means that you acknowledge that you the Share on Facebook app can post directly to your personal or business pages. You control which products get posted, and you control which accounts you use to post them.


  1. From your Shopify admin, go to Products.

  2. Click Promote, and then select Share on Facebook:

  3. Select the Facebook account you want to use to post the product.

  4. Enter a message to go with it.

  5. Click Share on Facebook.

Sharing blog posts on social media

When you post about your business and products on a blog, you are increasing your online presence. This helps search engines to find your site. Learn more about adding a blog to your Shopify online store.

If you already have an audience online and want to start selling there, then use the Buy Button sales channel to add your Shopify products to blog posts on other platforms.

To get the most out of social media, you need to do more than share your products. Create and share blog content that is relevant to your customers to build brand loyalty and encourage customers to talk about your business.

Sharing buttons appear on published blog posts:

Linking to your social media profiles

If your brand strategy includes social media marketing, then you might want to help customers engage with your business on social media. Some themes come with social media buttons, so you can direct customers to your social media profiles. You can search for social media in the Theme Store to see themes that have this feature.

The following free Shopify themes include social media buttons:

Learn how to add social media to a theme:

Adding more social media features

To add other social media features to your online store, search for an app on the Shopify App Store that does what you need, or customize your theme code. Below are some common theme customizations to add social media features to your online store:

Ready to start selling with Shopify?

Try it free