Using Kit with Instagram

Kit is great at creating and sharing content on Instagram. To run Instagram ads with Kit, make sure you've set up your Instagram account.

Instagram ads overview

If you run ads on Instagram, it's important to consider Instagram's ad guidelines and best practices.

Image size

To look best on Instagram, your photos should be square. Instagram accepts images up to 1080 x 1080 px, but to most users images will appear at smaller sizes than that.

Run an Instagram ad with Kit


  1. Say hi kit to start a new conversation with Kit:

    Hi Kit

    Hi, let's get started. Please tell me what you'd like to do (respond with 1, 2, 3, 4, or 5) or text me a horizontal photo and I will use it to create a social post or ad for you.

    1. Market products
    2. Run business report
    3. Update fans
    4. Adjust Kit settings
    5. Set a new goal
  2. Choose 1 to market your products with Kit, then choose 3 to market products on Instagram.

  3. Kit will ask which products you'd like to promote:

    What would you like me to market on Instagram?

    1. Priority products
    2. New products
    3. Recent best sellers
    4. Slowest moving inventory
    5. Showcase my store
    • Priority products are a custom set of products that you specify as important in the Kit dashboard.
    • New products are those that have been added to your store recently.
    • Recent best sellers are products that have been doing particularly well lately.
    • Slowest moving inventory are your products that have seen less-then-average sales.
    • When you showcase your store, Kit chooses a selection of products to promote.

    Select which type of marketing you'd like to do by choosing a number.

  4. When you've chosen which products to promote, Kit will ask you how much it should spend on the ad. Select an amount by choosing a number. Ads with a bigger budget will run longer.

    How much budget do I have to advertise this product on Instagram?

  5. Kit will let you know that the ad has been created and will send you a link to preview the ad:

    Great! The ad will be live on Instagram in a few minutes and will run for 7 days. Here's a preview of the ad and I will keep you updated on how it performs. Can I do anything else for you?

    1. Market products
    2. Run business report
    3. Update fans
    4. Adjust Kit settings
    5. Set a new goal

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