Using audience lists
After you set up the Shopify Audiences app and connect to an ad platform, audience lists are automatically created and exported to your ad account. The Shopify Audiences app creates and exports several objective-based types of audience lists that you can use to target your ad campaigns.
How the audience lists are created
The Shopify Audiences app uses algorithms powered by the data and attributes of your store to create a list of potential customers called an audience list. Audience lists contain potential customers who are selected based on how likely they are to purchase from your store.
Using an audience list
To use an audience list, go to your ad account and then either create a new ad set using the audience list or add the audience list to an existing ad set. If you want to apply filters to the audience list, then you can do so on the ad platform.
You can use audience lists on the following platforms:
- Meta, including Facebook and Instagram
- Google, including Google Search, Google Shopping, Gmail, YouTube, and Google Display Network
- Criteo
- Snapchat
- TikTok
Types of audience lists
The Shopify Audiences app generates unique audience lists for each platform. Although the approach to generating the audiences is similar, they're created to make the most of each platforms' capabilities.
Meta
Retargeting Boost
Add this to existing retargeting ad sets to reach more people who’ve engaged with your brand. These people have not purchased from your store yet. This list is automatically refreshed on Meta with additional potential customers every 1-7 days.
Prospecting
Add this to your new or existing prospecting ad sets. These people are similar to those who have bought your products or complementary products. This list is automatically refreshed on Meta with additional potential customers every 7-14 days.
Meta Lookalike
Add this to your new or existing prospecting ad sets. This lookalike audience uses the Retargeting Boost list as a source. The ad platform finds people similar to these people. It includes 3% of Meta users located in the United States and Canada. The audience has an estimated size of 9.1 million. This list is managed and refreshed by Meta.
High intent
Add as a source to Performance Max campaigns to help Google target the right buyers. This list is automatically refreshed on Google with additional potential customers every 1-7 days.
Criteo
High intent
Add this to existing retargeting ad sets to reach more people who’ve engaged with your brand. These people have not purchased from your store yet. This list is automatically refreshed on Criteo with additional potential customers every 1-7 days.
Mid intent
Add this to your new or existing prospecting ad sets. These people are similar to those who have bought your products or complementary products. This list is automatically refreshed on Criteo with additional potential customers every 7-14 days.
Criteo Lookalike
Add this to your new or existing prospecting ad sets. The Criteo Lookalike audience list for Criteo ads is a lookalike segment that Criteo creates using the High intent audience list as a source.
Shopify Audiences automatically creates a Criteo lookalike segment that includes 100,000 customers located in the United States. This list is managed and refreshed by Criteo.
High intent
Add this to existing retargeting ad groups to reach more people who’ve engaged with your brand. These people have not purchased from your store yet. This list is automatically refreshed on Pinterest with additional potential customers every 1-7 days.
Mid intent
Add this to your new or existing prospecting ad groups. These people are similar to those who have bought your products or complementary products. This list is automatically refreshed on Pinterest with additional potential customers every 7-14 days.
Pinterest Lookalike
Add this to your new or existing prospecting ad groups. The Lookalike audience list for Pinterest ads is an Actalike audience that Pinterest creates using the High intent audience as a source.
Shopify Audiences automatically creates a Pinterest Actalike audience list that includes 10% of Pinterest users located in the United States. This list is managed and refreshed by Pinterest.
Snapchat
High intent
Add this to existing retargeting ad sets to reach more people who’ve engaged with your brand. These people have not purchased from your store yet. This list is automatically refreshed on Snapchat with additional potential customers every 1-7 days.
Mid intent
Add this to your new or existing prospecting ad sets. These people are similar to those who have bought your products or complementary products. This list is automatically refreshed on Pinterest with additional potential customers every 7-14 days.
Snapchat Lookalike
Add this to your new or existing prospecting ad sets. The Lookalike audience list for Snapchat ads is a similarity lookalike audience that Snapchat creates using the High intent audience list as a source.
Shopify Audiences automatically creates a Snapchat similarity lookalike audience list that includes customers in the United States and Canada. This list is managed and refreshed by Snapchat.
TikTok
Tiktok Lookalike
Add this to your new or existing prospecting ad groups. The Lookalike audience list for TikTok ads is a narrow lookalike audience that TikTok creates using a Shopify Audiences Mid intent audience as a source.
Shopify Audiences automatically creates a TikTok lookalike audience list that includes a narrow lookalike size of TikTok users located in the United States. This list is managed and refreshed by TikTok.