This page was printed on Mar 23, 2023. For the current version, visit https://help.shopify.com/en/manual/reports-and-analytics.
You can use Shopify's analytics and reports to learn about your sales and customers in great detail. The types of analytics and reports that you can view depend on your store's Shopify subscription plan.
You can also set up third-party analytics services, such as Google Analytics, to gain further insights and improve your business.