This page was printed on May 29, 2023. For the current version, visit https://help.shopify.com/en/manual/reports-and-analytics.
You can use Shopify's analytics and reports to learn about your sales and customers in detail. The types of analytics and reports that you can view for a store depend on your Shopify subscription plan.
You can also set up third-party analytics services, such as Google Analytics, to gain further insights and improve your business.