Order reports

The Order reports provide insight into your order volume, fulfillment, shipping, delivery, and returns.

View your orders reports

  1. In the Orders section, click the appropriate report.

  2. Optional: Select a comparison period to compare the information from the selected date range to information from a different period.

Product orders and returns

The Product orders and returns report helps you understand which products are your best sellers, and which get returned the most often. The report displays total number of products that were ordered over the selected time period and how many of them were returned.

Report information available in the Product orders and returns report
Term Definition
Product title The name of the products that were ordered during the selected time period.
Ordered quantity The total number of items ordered during the selected time period.
Returned quantity The total number of items returned during the selected time period.
Return rate The percentage of items returned compared to the total number of items that were ordered during the selected time period.

Orders over time

The Orders over time displays total number of orders that were received during the selected time period.

Report information available in the Orders over time report
Term Definition
Orders Total number of orders that were received during the selected time period.
Average units ordered The average number of individual product units per order during the selected time period.
Average order value The average dollar amount per order during the selected time period.
Returned items The total number of individual product units returned during the selected time period.

Fulfillment, shipping, and delivery times

The Fulfillment, shipping, and delivery times report the time that it takes for orders to move through the entire fulfillment process, from order receipt until delivery to your customer. The chart in this report plots the number of orders that completed the selected stage against each hourly or daily completion period, and shows the median (or typical) amount of time orders took to complete the selected stage.

Report information available in the Fulfillment, shipping, and delivery times report
Term Definition
Time to fulfill The number of orders marked as fulfilled during the given timespan, for each hourly or daily completion period, calculated from when the order was received to when it was fulfilled. E.g. 20 orders took less than one hour to be fulfilled after they were received.
Time to ship The number of orders marked as shipped during the given timespan, for each hourly or daily completion period, calculated from when the order was shipped to when it was delivered. E.g. 10 orders took between 1 and 2 hours to be delivered after they were shipped.
Time to deliver The number of orders marked as delivered during the given timespan, for each hourly or daily completion period, calculated from when the order was received to when it was delivered. E.g. 15 orders took between 2 and 3 days to be delivered after they were received.

Fulfillment over time

The Fulfillment over time report displays the total number of orders that were either fulfilled, shipped, or delivered over the selected time period.

Report information available in the Fulfillment over time report
Term Definition
Fulfilled orders The number of orders fulfilled during the selected time period.
Shipped orders The number of orders that were shipped during the selected time period.
Delivered orders The number of orders that were delivered during the selected time period.

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