Setting up your Experts Marketplace profile

Before you can become discoverable by merchants on the Shopify Experts Marketplace, you must first create a profile page and at least one service page.

Your profile and service pages help merchants to determine if you're the right Expert for their job. These pages help you to showcase your unique skills and style, while also setting clear expectations with merchants.

To create or update your profile page or service pages, in your Partner Dashboard, go to Services > Profile.

Profile page

Your profile page contains basic information about you, including the following:

  • Your company name
  • The languages you speak
  • Your industry expertise
  • Your location
  • The date you joined the Experts Marketplace
  • Your average response time
  • A brief biography

Your profile page also contains information about the work you do for merchants:

  • Your average rating across all services
  • A showcase of your past work (optional)
  • A list of the services you provide, with links to your service pages
  • Reviews for all of your jobs

Industry expertise

Merchants often prefer experts who are familiar with the merchant's industry, or who have previously worked on stores with similar requirements. To show merchants the types of stores you typically work on, you can select up to four industries that your business specializes in. These industries appear in your experts profile.

Past work

You can upload up to 6 work samples to showcase your past work. You can use these samples to show the style, quality, and range of your work.

Within each work sample, you can upload multiple images and a description to help merchants understand the work performed. Some best practices for this section include the following:

  • In the description, include details like the following:

    • The details of the work or the services performed
    • How the work solved the client's problem or improved their business
    • How long the work took
    • An approximate cost for the work done to help merchants understand how much similar work would cost
  • Use high resolution images (at least 1024 x 800 at 300 dpi) where possible.

Service pages

Service pages give merchants details about a service you provide. This includes the following information:

  • The starting price for the service
  • What's included in the starting price
  • The tasks you can perform as part of the service
  • Additional work and price information
  • Work samples (optional)
  • Reviews you've received for this service

Services are displayed on your profile in the order that they appear in the Services you provide list. Drag and drop the services in the list to change the order.

Adding services

You can add one or more services to the Services you provide list on your profile. When you publish a service, merchants will be able to send you jobs for that service.

Steps:

  1. From your Partner Dashboard, go to Services > Profile.
  2. Under Services you provide, click Add services.
  3. In the Add services to profile window, click on a service category and then select the services you want to add to your profile.
  4. Click Add services.

The services are then added to the Services you provide list. To publish the service to your profile, you must complete the service information.

Reviewing and completing services

Before merchants can send you jobs for services, you must complete the service information.

Steps:

  1. From your Partner Dashboard, go to Services > Profile.
  2. Under Services you provide, review your services.
  3. Click the Incomplete tab to view the services that you must update before they can be published.
  4. To view and edit the details of a service, click Set up service.
  5. After you've added content to the service and selected the tasks that you offer, click Save and Publish.

Service information

You can include the following details about a service you offer on a service page.

Starting price

Your starting price for a service is what you charge for the basic version of that service. For simple services, this might be your hourly rate. For more complex services, this might be the cost of the simplest package you offer. The starting price sets merchant expectations, so it should be closely aligned with what your organization will actually invoice a merchant for the service.

The starting price is a good way to attract the type of merchant that you want to work with. For example, you might set the price higher to ensure that you’re only working with merchants with larger budgets, or you might set the price lower or tailor packages to be more affordable to new merchants.

Included in starting price

In this section, you should include details about what you will provide for the starting price. Some best practices for this section include the following:

  • List any upper limits in this basic scope, such as the maximum number of products or web pages included in this price.
  • Provide information to help merchants compare your service offering to other experts at the same price point. For example, do you offer a training call after you set up a new feature? Does your SEO service include a written report or a competitive analysis? Do you provide any other resources in addition to the service?
  • Indicate any promotions you currently offer that affect the starting price.

Additional work and price information

Use this section to provide further information about what could be added to the service and what it would cost. Some best practices for this section include the following:

  • List any additional work for the service that is not included in the starting price. This could be work that you provide at additional cost, or that the merchant will have to source on their own. For example, specify whether you require merchants to provide their own copy or images, or whether you can provide them at additional cost.
  • List factors that can add to project cost. For example: additional requests for customizations, extra revisions, or third-party costs such as licenses or apps.
  • Where possible, include a breakdown of what additional items would cost if the scope is increased. For example, if your standard package includes 3 email campaigns, then provide a price for each additional campaign.
  • List any promotions you're offering that may lower the cost of your services. For example, if you offer a discount on additional services performed during the same job, then indicate how that might impact the client's overall costs in this section.

Service tasks

A service task is an optional attribute of a service that further describes the type of work an expert does, or a merchant needs. Service tasks might require special skills or resources to complete. You can choose whether or not you perform certain service tasks as part of each service you offer. Merchants can then filter experts based on tasks they can perform as part of the service. Not all services have service tasks.

Work samples

For each service you provide, you can upload up to 6 work samples related to the service. Within each work sample, you can upload multiple images and a description to help merchants understand the work that you did. Some best practices for this section include the following:

  • Make the work samples relevant to the service, since merchants will be looking at your work samples in context of the service. For example, you might have completed a large project with multiple services. For the work sample, we recommend you make the images and description relevant to the specific service.
  • In the description, include an approximate cost for the work done to help merchants understand how much similar work would cost.
  • Use high resolution images (at least 1024 x 800 at 300 dpi) where possible.

Example service pages

The following examples show what service pages look like, including detailed descriptions of the services that are offered.

Visual content and branding

An image showing an example of an Expert listing

Development and troubleshooting

An image showing an example of an Expert listing