Google Shopping app FAQ

Answers to commonly asked questions by our merchants about the Google Shopping app:

Google Shopping app icon Go to the app store to install Google Shopping

My products have been successfully published. Why don't I see my products listed in Google Shopping?

The Google Shopping app syncs your products to your Google Merchant Center. To make your products appear on Google Shopping, you have to set up a paid Product Listing Ads campaign using Google AdWords.

Read more about setting up a Product Listing Ads campaign.

Why don't I see a data feed from Shopify in my Google Merchant Center?

Shopify uses Google's real-time API to send data to Google Merchant Center, so you won't see a data feed from Shopify listed under Data feeds in your Google Merchant Center.

Instead, click the API Dashboard for information on the data that Shopify is syncing to Google.

Api dashboard

Google recommends using the API rather than manually uploading product feeds to make sure that the information remains correct and consistent.


The activity timeline shows a blue line for submitted products and a red line for those that have been rejected. You can also download an XML sheet to help debug your product feed.

Why can't I export a data feed and manually upload it?

The Google Shopping app uses Google's Content API for Shopping to send product information to Google Merchant Center.

The API is more accurate and secure when automatically updating your product's frequently changing fields such as inventory, description, and price. Google recommends using the API rather than manually uploading product feeds to make sure that the information remains accurate and consistent.

How often is my data synced to Google Merchant Center?

Your products are synced automatically when any information changes, including inventory amount. Also, you can manually sync your product data as often as you would like.

Google sets a strict 30-day expiry policy on synced product data, so the Google Shopping app updates your products automatically within that 30-day period to avoid account suspension or loss of product data.

How are prices being calculated for my products on Google Shopping?

Google Merchant Center requires products synced to certain countries to have taxes included in their prices. If Google requires that taxes be included in your price, the Google Shopping app will automatically add taxes to your synced price regardless of your tax settings inside Shopify.

What Shopify product data is synced to Google Merchant Center?

Shopify attempts to intelligently match your Shopify product (and variant) data to the Google Merchant Center requirements.

Here is a partial list of the fields that the Google Shopping app syncs to Google Merchant Center:

Shopify Google Type
Product: Title title Required
Product: Description description Required
Product: Type adwords_grouping, adwords_labels, product_type Required
Product: Vendor brand Required
Product: Featured image image_link Required
Product: Images additional_image_link Required
Product: URL & Handle link Required
Metafield: MPN mpn Optional
Metafield: Google product type google_product_category Required
Metafield: Age group age_group Apparel & Accessories category only
Metafield: Gender gender Apparel & Accessories category only
Variant: Barcode gtin (UPC, ISBN, EAN, JAN, etc.) Required
Variant: Price price Required
Variant: Quantity & inventory options availability Required
Variant: Weight shipping_weight Optional
Variant option: Size size Some Apparel & Accessories only
Variant option: Color color Some Apparel & Accessories only
Variant option: Material material Some Apparel & Accessories only
Variant option: Pattern pattern Some Apparel & Accessories only

You can edit many of the product's data and identifier elements through the bulk action drop-down menu in the Google Shopping app's product list. This allows you to quickly edit the following fields on your products:

  • Condition
  • Age Group
  • Gender
  • AdWords Grouping
  • Adwords Labels
  • Whether an item is a custom product

You can learn more about Google's Product Requirements when publishing in Google Merchant Center.

Why aren't all my product's variants being published?

A few situations could result in your variants not being published.

Unique images for each variant

You might need to make sure you have a unique image for each variant.

There are three circumstances which could affect whether a product's variants get published to Google Shopping:

  • The product has one or more variants that have different Prices.
  • The product has one or more variants that have different Colors, Patterns, or Materials.
  • Variants do not have unique images.

Google Shopping requires that variants have unique landing pages, which often requires unique images. The app will try to publish each variant when they have unique images. Trying to publish images that don't conform to Google Shopping's expectations risks account suspension.

Google provides additional information that covers the requirements for Google Shopping landing pages.

Currency symbols and codes

By default, currency symbols (such as $ and £) and currency code (such as USD and GBP) are included in the currency formatting. As a result, you might see errors that relate to the price property when you try to publish variants to the Google Shopping app.

To prevent this problem, you can remove the currency symbols and codes from the default formatting of the data that the Google Shopping app needs. You then edit your theme files to display the currency symbols and codes on your store.

To change the currency symbols and codes:

  1. In your Shopify admin, click Settings, and then click General.

  2. In the Standards and formats section, click Change formatting.

  3. Remove the currency symbols and currency codes from each of the fields under Currency formatting.

    For example, change

    ${{amount}} USD


  4. Click Save.

  5. Click Online Store, then click Themes.

  6. Click ..., and then select Edit HTML/CSS.

  7. Expand Sections.

  8. For both the product-template.liquid file and the collection-template.liquid file, manually add the currency symbol and currency code around each instance of {{ current_variant.compare_at_price | money }} and {{ current_variant.price | money }}.

    For example, change

    {{ current_variant.price | money }}


    $ {{ current_variant.price | money }} USD
  9. Click Save.

Can I change my merchant center ID (MCID)?

Yes. You can change the MCID in the Google Shopping app. This supports store owners who have multiple merchant center accounts or are part of a grouped merchant center account. To change your MCID:

  1. Go to the Settings page of the Google Shopping app:

    Click 'Settings'
  2. In the Google account section, update the Merchant Center ID inline.

  3. Click Save:

    Click 'Save'

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