Introduction to Shopify

Welcome to Shopify! Whether you're opening a new online store or are interested in using Shopify as your ecommerce platform, you can find out more information about your options here.

After you register for a 14-day free trial, follow the initial setup guide to start using Shopify. The initial setup guide features step-by-step tutorials for the main tasks you need to complete before you start selling. In addition to the initial setup guide, you can print the setup checklist to track your progress.

Key features

Shopify provides you with a variety of tools to help you set up and run your business. Depending on the pricing plan that you choose, you can find everything you need to showcase your products online, to process payments, and to make your store work for you. Shopify offers:

  • Free and paid themes from the Shopify Theme Store to make your store stand out and look great
  • Free and paid apps from the Shopify App Store to expand on the existing functionality of your store
  • Shopify's own payment provider to accept credit card payments
  • Growth opportunities with Shopify's various sales channels as well an enterprise plan for merchants who are selling in high volume and might be feeling the effects of accumulating transaction fees
  • A Shopify blog that has guides and articles about running your store and connecting with your customers
  • Experts all around the world that can help you set up, design, and market your store
  • A dedicated Support team available 24/7 to answer your questions no matter what Shopify plan you're on.

Ways to sell

With Shopify you can sell products in different ways through many sales channels. Although you are not limited to choosing only one way to sell, it is important to have an idea of your business requirements so you can choose a pricing plan that works for you.

Are you migrating to Shopify from another platform? Find out more in getting started with your migration to Shopify.

Selling in person with Shopify POS

If you want to sell your products in person, you can sign up for Shopify POS. This point of sale system allows you to process sales in a retail store and at mobile locations, such as fairs, pop-ups, and markets, using the Shopify POS app.

Find out more in getting started with Shopify POS.

Selling with Shopify's online store

If you want to sell online, you can sign up for a Shopify online store. You will be able to set up all your products in the Shopify admin, and then have a beautiful online store for your customers to visit.

Find out more in getting started with Shopify's online store.

Selling on Shopify's other online channels

If you want to sell on social media, you can do so on one (or more) of the available channels:


You are not restricted to the Shopify online store or another online sales channel. If you want to have a Shopify online store and one (or more) of the other online channels, you can do so.

Find out more about Shopify's other online channels.

Pricing plans

Depending on the type of business you are running (and the way you want to sell your products), your needs for features and functionality might vary. Because of this, Shopify offers several subscription plans that have different monthly fees, transaction fees, and store features.

Take a look at Shopify's pricing plans.

Where to go for help

Looking for help? You are not alone! Shopify offers many resources to help you become a successful Shopify merchant. In addition to the standard documentation, you can find great guides and tutorials about growing your business in the Shopify community. If you can't figure out how to do something, you can always ask Support, or connect with Shopify Experts to hire professional help with launching, designing, and marketing your store.

Join the Shopify community

Besides the Shopify blog and webinars, you can use the Shopify forums to learn with other merchants and better understand what you need to do to set up your business and make your first sale.

Visit the Shopify community page and join today!

Ask Support

If you're not able to find what you're looking for in the Shopify Help Center, you can reach out to the Shopify Support team at any time. Go to the Shopify Support page and get in touch.

Hire an expert

You can browse available experts, or post your job to find the perfect match among 800+ Shopify Experts. Hiring an expert gets you professional help with launching, designing, and marketing your store.

Ready to start selling online with Shopify?

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