Email marketing

Email marketing lets you build relationships with your customers. Email marketing is part of what is called permission marketing, because you have to ask permission to use a customer's email address for this purpose. Although this means that you will have a smaller audience for the emails that you send out, customers who allow marketing from your business are often your brand champions.

During the checkout process, customers can choose to receive email updates from your store. Customers who choose to receive emails will be added to the Accepts Marketing group on the Customers page, and you can email them with store updates, newsletters, and discounts.

Learn more about email marketing on the Shopify blog.

Collect customer emails

You can set up your checkout to provide customers with the option to agree to receive promotional emails from your store. You can retrieve customer email addresses from those who accepted marketing from the Customers page of your Shopify admin. Click Accepts Marketing to show only the customers who have agreed to receive promotional emails:

Customer emails 3

Note

Due to legal and privacy reasons, Shopify can't add customers who don't want to receive email updates to the Accepts Marketing group. You should contact only those customers in the Accepts Marketing list with marketing emails.

To collect customer emails:

  1. In the Order processing section, select an option under Collecting consent to send promotional emails to customers from your store:

    Customer emails 2

    • Customer agrees to receive promotional emails by default

      Customer emails are collected and customers will automatically receive updates from your store.

    • Customer does not agree to receive promotional emails by default

      Customer emails are not collected and customers will not automatically receive updates from your store.

    • Disable and hide this field

      Customer emails are not collected and customers cannot agree to receive updates from your store.

  2. Click Save.

Sending email marketing campaigns using an app

While you can't email customers in bulk through your Shopify admin, you can use a Shopify app to send bulk emails. These apps usually work by syncing your Shopify customer data with a third-party email marketing service.

You can search the Shopify App store for apps related to email marketing.

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