Reports and analytics
You can use reports and analytics to understand your customers in great detail. You can access reports depending on your plan, and you can install analytics services, such as Facebook Pixel, directly from your admin. With some initial effort, you can use these tools to improve your business, and do your bookkeeping.
Availability of reports
You can access different types of reports depending on your Shopify plan:
|Shopify Lite||Basic Shopify||Shopify||Shopify Advanced||Shopify Plus|
(including taxes and payments)