Reports and analytics
You can use reports and analytics to understand your customers in great detail. You can access reports depending on your plan, and you can install analytics services, such as Facebook Pixel, directly from your admin. With some initial effort, you can use these tools to improve your business, and do your bookkeeping.
Availability of reports
You can access different types of reports depending on your Shopify plan:
|Shopify Lite||Basic Shopify||Shopify||Advanced Shopify||Shopify Plus|
(including taxes and payments)
If you upgrade to a different plan, then your additional reports will provide data from the time you started using Shopify.
For example, let’s say you start out with Basic Shopify in January, and then upgrade to the Shopify plan in April. After upgrading, you can access the sales, customer, acquisition, and behavior reports and all the relevant data going back to January.
For information on plan levels and pricing, go to the Shopify plans page.