Reports and analytics

You can use reports and analytics to understand your customers in great detail. You can access reports depending on your plan, and you can install analytics services, such as Facebook Pixel, directly from your admin. With some initial effort, you can use these tools to improve your business, and do your bookkeeping.

Reports landing

Availability of reports

You can access different types of reports depending on your Shopify plan:

Shopify Lite Basic Shopify Shopify Advanced Shopify Shopify Plus
Finances reports
(including taxes and payments)
Store dashboard
Sales reports - -
Customers reports - -
Acquisition reports - -
Behavior reports - -
Custom reports - - -

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