Amazon sales channel

If you sell on both Amazon and Shopify, then you can use the Amazon sales channel to help keep track of your products and listings across both platforms. The Amazon sales channel lets you:

  • create new listings for new products
  • create and manage listings to sell existing products on Amazon
  • receive notifications in Shopify for your Amazon orders.

Note

At this time, you can only create new listings for new products in the Clothing and Accessories category.

Overview

The Amazon sales channel introduces you to some concepts and workflows that might be different from what you're used to seeing in Shopify. If you haven't used Amazon before, then learning some of the key terms in the glossary is a great place to start.

Note

Want to learn more about how selling on Amazon works? See Amazon's New Seller FAQ.

This overview explains the differences between Amazon and Shopify, and describes the steps you need to take to sell your products on Amazon.com. When you use this sales channel, you'll complete some tasks in your Shopify admin and others in Amazon Seller Central.

Tip

To use the Amazon sales channel, you need a Professional Seller account on Amazon Seller Central.

List products

Unlike most of Shopify's sales channels, which let you post products directly from your Shopify admin to a network or marketplace, the Amazon sales channel lets you create listings for existing products listings on Amazon.com. If Amazon approves your listing, then customers can buy from you when they're shopping for that product on Amazon.com.

Caution

At this time, you can’t create a new listing or link to an existing listing that uses Fullfilment by Amazon.

When you create a listing for one of your products in Shopify, you need to:

  • match it with a product that already has an ASIN
  • set the price you want to charge
  • enter the quantity of inventory you want to make available to sell on Amazon.

Compete with other sellers on Amazon

If you're selling the same products that other people are selling on Amazon, then your listings will compete with theirs — multiple sellers can create listings for the same product listings, and customers can choose who they want to buy the product from.

If you want to sell a product that isn't already listed on Amazon, then you first need to create a new product listing. This creates a unique ASIN for the product. After you've created a new product listing, you can create a listing to sell that product using the Amazon sales channel in your Shopify admin.

Note

At this time, you can only create new listings for products in the Clothing and Accessories category. If you want to create a product listing outside of this category, then you must do so using your Amazon Seller Central account.

Order sync

Your orders on Amazon will automatically sync up with your Shopify admin on the Orders page. All new orders placed through Amazon appear in your orders list and are marked as Amazon. Shopify syncs all of your orders, including orders with products that haven't been listed through Shopify.

Your customers will continue to receive order notifications from Amazon only, and you will receive notifications from both Amazon and Shopify. You must fulfill your order through Shopify, otherwise the order will not be updated in Shopify.

Inventory sync

You can set the inventory tracking policy for both Shopify and Amazon by choosing one of the options in your Shopify admin:

  • Shopify tracks inventory
  • Shopify doesn't track inventory
  • allow customers to purchase your product when it's out of stock

or you can manually manage the inventory quantity you'd like to list on Amazon when you create a listing.

Tip

Amazon creates listings at the variant level, so you can choose a different inventory policy for each variant.

Shopify tracks inventory

If you have Shopify tracks this product's inventory selected for a product, then Shopify automatically updates the Amazon listing to match the total inventory in your Shopify admin.

Shopify doesn't track inventory

If a product's inventory policy is set to Don't track inventory, then Shopify will make sure that your product can always be purchased on Amazon. The inventory number will be set to 100 in your Amazon Seller Central, but won't appear in your Shopify admin. Amazon doesn't support products with an unlimited quantity, so 100 acts as a placeholder. That quantity might decrease as you sell products, but will update to 100 every 10 minutes.

Allow your customers to purchase your product when it's out of stock

If you've decided to make a product available to purchase even when the quantity runs out, then Shopify will make sure that your product can always be purchased on Amazon. The inventory number will be set to 100 in your Amazon Seller Central, but won't appear in your Shopify admin. Amazon doesn't support products with an unlimited quantity, so 100 acts as a placeholder. That quantity might decrease as you sell products, but will update to 100 every 10 minutes.

Manually manage inventory

You can manually manage how much inventory you'd like to make available to sell on Amazon. That inventory quantity is separate from your Shopify admin and will update in Amazon Seller Central as your products are purchased. You can check the quantity at any time and increase or decrease the sellable quantity for that product.

Get paid for orders

You can view payments from the Amazon sales channel in your Amazon Seller's Central in the Reports section. Learn more about getting paid at the Amazon Payments help center.

Glossary

Term Definition
Amazon Seller Central The account you use to sell on Amazon. You can create product listings, manage Amazon orders, view your payouts, etc. To use the Amazon sales channel in Shopify, you need to have a Professional Seller account on Amazon Seller Central.
ASIN Amazon Standard Information Number. Each product that appears on Amazon.com has a unique ASIN. You can create listings in Shopify only for products that already have an ASIN in the Amazon catalog. If you create a new product listing in Amazon Seller Central, it is assigned a new ASIN according to Amazon's ASIN Creation Policy. Variants of a specific product don't have unique ASINs of their own.
Brand Owner If you manufacture or brand your own products, you can register your brand using the Amazon Brand Registry from your Amazon Seller Central account. After you register your brand, your listings are more likely to be featured in the Buy Box on Amazon.
Buy Box The most visible part of a product listing on Amazon. Most sales on Amazon.com come from the Buy Box. You can increase your chances of winning the Buy Box by following Amazon's guidelines for pricing, availability, fulfillment, and customer service.
Offer In Shopify, an offer is called a listing. An offer refers to selling the item in an existing product listing at a specific price. You can create offers using the Amazon sales channel in your Shopify admin. Some product listings will include offers from multiple sellers — the best offer appears in the Buy Box.
Product listing Each product that appears on Amazon.com has a unique product listing (also known as the "product detail page"). After you create a listing in your Amazon Seller Central account, you can create listings to sell the product using the Amazon sales channel in your Shopify admin.

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