Selling on Facebook with Shopify

You can display your Shopify products on your Facebook page by using the Facebook sales channel.

When you set up the Facebook sales channel, Facebook creates a Shop tab on your Facebook page that displays your Shopify products. If you're eligible to use the Facebook checkout, then customers can check out directly on Facebook. You can make changes to products, review sales, and fulfill orders in Shopify.

The Facebook sales channel is included in all paid Shopify plans.

Note

If you don't want to sell on Facebook, then you can still share your products on Facebook.

Set up the Facebook sales channel

To set up the Facebook sales channel, you need to follow a few steps:

  1. Make sure that your store meets the eligibility requirements for selling on Facebook, you have a Facebook page for your business, and you understand Facebook's policies.
  2. Add the Facebook sales channel in your Shopify admin, and then wait for Facebook to review your shop.
  3. If you're eligible to use the Facebook checkout, then choose a checkout for customers on Facebook to use. Otherwise, customers will automatically use your Shopify checkout.
  4. Publish products and collections to Facebook. After you make a collection with at least one product visible to Facebook, the Shop tab will appear on your Facebook page.

Eligibility requirements

To be eligible to list products on Facebook by using the Facebook sales channel you need to meet a few requirements:

Facebook page settings

Make sure that your Facebook page is set up for the Shop tab by checking its settings:

If you don't have a Facebook page for your business, then learn how to create a Facebook page at the Facebook help center.

Note

If your Facebook account has an admin or editor role on a Facebook page, then you can post, comment, and message as the page without customers seeing personal information. Learn more about Facebook page roles.

Add the Facebook sales channel

When you meet the eligibility requirements, you can add the Facebook sales channel and connect your Facebook account:

  1. Connect the Facebook account you want associated with your products:

    1. Go to Facebook > Account.
    2. Click Connect account.
    3. If you are already logged in to Facebook, then confirm that you're using the correct Facebook account. If you are not logged in, then enter your Facebook login information.
    4. Follow the prompts on the Log in with Facebook dialog to allow Shopify to connect with your business's Facebook page.
  2. Wait for Facebook to review your store, which can take 48 hours or more. You'll be notified by email and in Shopify when Facebook finishes the review process.

If your store is rejected, then you can contact Facebook for more information. All accounts, pages, and products associated with the Facebook sales channel are subject to approval by Facebook.

Review the Facebook sales policy

Before you start selling through the Facebook sales channel, make sure that you review Facebook's commerce merchant agreement. This policy affects how you process orders placed directly through Facebook with the Facebook checkout (which appear as Facebook sales in your Shopify admin). Facebook holds merchants accountable to specific timelines and other requirements for those orders' fulfillment, returns, and shipping.

If you want all customer orders to be subject to your business's published policies, then choose the Shopify checkout as your default in the Facebook sales channel. Otherwise, orders will be subject to the Facebook Sales Policy.

Remove the Facebook sales channel

If you want to stop selling your Shopify products on Facebook, then you can remove the Facebook sales channel:

Next steps

Grow your business

Looking for ways to grow your Shopify business on Facebook? Our Facebook Marketing Guides are a great place to start.

Want to discuss this page?

Visit the Shopify Community

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