Choosing a checkout for the Facebook sales channel

You can choose whether customers will use the Facebook checkout or your Shopify checkout to buy your products on Facebook when you set up the Facebook sales channel.

If your store meets the requirements for using the Facebook checkout, then you can allow eligible customers to buy your products without leaving Facebook, and you can still manage their orders in your Shopify admin. Facebook holds merchants accountable to specific timelines and other requirements for fulfillment, returns, and shipping of orders placed using the Facebook checkout. Make sure that you understand and follow the Facebook Sales Policy when you process these orders. Only customers browsing from the United States will be able to use the Facebook checkout. All other customers will be redirected to your Shopify checkout.

If your store doesn't meet the requirements for using the Facebook checkout, then you can still sell using the Facebook sales channel, but your customers will buy your products using your Shopify checkout.

Note

If you want all customer orders to be subject to your business's published policies, then choose the Shopify checkout as your default in the Facebook sales channel. Otherwise, orders will be subject to the Facebook Sales Policy.

Facebook checkout eligibility

To be eligible for checkout on Facebook, your store needs to:

  • be on a Shopify Lite plan or above
  • have at least one product
  • sell in United States dollars
  • ship to the United States
  • use Shopify Payments
  • have a Terms of Service policy.

Select Use Shopify checkout if you want to use a payment gateway other than Shopify Payments, or if you don't ship to the United States.

Select a checkout for Facebook

To select a checkout option for your customers:

  1. Click Account

  2. In the Checkout section, select one of the following options from the drop-down menu:

    • Best checkout option available (recommended): Customers will check out through Facebook when eligible, otherwise they will be redirected to your Shopify checkout.
    • Customers purchase through Shopify checkout: All customers will be redirected to your Shopify checkout:
      Facebook checkout setting
  3. Click Save to confirm your change.

Note

Customers will not receive Shopify order notification emails when they check out through Facebook.

Review Facebook's Sales Policy

Make sure that you review Facebook's Sales Policy. This policy affects how you process orders placed directly through Facebook (which appear as Facebook sales in your Shopify admin). Facebook holds merchants accountable to specific timelines and other requirements for those orders' fulfillment, returns, and shipping.

You can review the required terms and conditions from the Account page of the Facebook sales channel in your Shopify admin:

  1. Click Account.
  2. In the Terms and Conditions section, review the separate sets of terms and conditions:
    Fb channel terms

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