Your store comes with mobile-friendly, responsive, email templates for several scenarios that can include your logo and brand accent color. They allow you to communicate with your customers in a simple, effective way. You can choose to have email notifications sent to you, your staff, or your customers, depending on the setting for your order notifications.

Email notifications landing page

Your store also includes SMS notifications for order confirmation and shipping updates. If you allow customers to enter a phone number at checkout, then they receive these notifications.

You can view and update your store's notification settings from the Notifications settings page in your Shopify admin.


Your customers receive ‘Shipment out for delivery’ and ‘Shipment delivered’ notifications for orders fulfilled by USPS, UPS, FedEx and Canada Post. You can preview and edit them in your admin.

Configure and customize your email templates

You can customize email notifications to align with your brand by adding a logo and choosing an accent color.

Color logo ui

Supported email clients

Your store’s customer email notifications are supported by all major email clients, including:

  • Apple Mail 8,9
  • Outlook 2007 and later
  • Thunderbird
  • iOS Mail for iPad and iPhone
  • AOSP email client
  • Gmail on Android
  • AOL Mail
  • Gmail (web app)
  • Office 365
  • Yahoo! Mail

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free