Pinterest sales channel

You can use the Pinterest sales channel to sell your products directly on Pinterest with Buyable Pins. After your online store is approved by Pinterest, eligible products pinned from your online store will become Buyable Pins which feature a Buy it button. Customers can buy your products directly on Pinterest, and check out using Apple Pay or credit cards. Orders from Pinterest Buyable Pins automatically synch with Shopify, so you can manage all your products and customers from your Shopify admin.

Learn about the Pinterest sales channel

Pinterest is a gathering place for people to find new products, and it’s the second largest source of social media traffic to online stores. Customers use Pinterest to discover, research, and share products that inspire them. When you activate the Pinterest sales channel, you can make it easier for customers to find and buy your products.

The Pinterest sales channel helps you build your business in some great ways:

  • sell your products using Buy it! buttons directly on Pinterest

  • automatically enable Buyable Pins for any of your products that have already been pinned on Pinterest (by you or anyone else)

  • manage Pinterest orders easily with other active sales channels in your Shopify admin

  • begin using Pinterest Tag to better understand how your customers interact with your store.


In order to use the Pinterest sales channel, your store must have a refund policy.

What's next?

Add the Pinterest sales channel in Shopify To get started, make sure your store meets Pinterest's eligibility requirements, add the Pinterest sales channel in Shopify, and then connect your accounts.
Prepare your products for Pinterest Products must meet Pinterest's product requirements before they can be Buyable Pins. Check their status from the Pinterest sales channel's Account page in Shopify.
Customer experience Eligible products appear on Pinterest as Buyable Pins. Customers using Pinterest can purchase them without being redirected to your Shopify online store.
Identify Pinterest orders in Shopify You can view a list of your Pinterest orders on the Orders page in Shopify.

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