Shop for iOS and Android

Shop is a free iOS and Android app for consumers with a companion sales channel for Shopify stores. If your store is in the United States or Canada, then you can use the Shop sales channel to customize the details of your store profile and manage the products that appear in the Shop mobile app.

Even if you don't use the early preview of the Shop channel, store profiles and product recommendations from eligible stores still display within the Shop mobile app to potential customers.

You can give customers the option to install the Shop app when they check out on mobile. Learn more about the Shop mobile app from the Shop Help page.

Store search and product recommendations eligibility

Your store profile is visible to a buyer after they track an order that they placed in your store with the Shop mobile app. However, your store profile and product recommendations can appear for Shop mobile app users in store search only when your store meets the following eligibility requirements:

  • Your business needs to be on an active Shopify plan or higher.
  • Your business needs to have Shopify Payments enabled.
  • Your business needs to sell by using a Shopify online store, and the store can't be password protected. Learn how to remove your online store password.
  • Your store can't sell cannabis products.
  • Your store has a low risk profile.

After you add the Shop channel to Shopify, your store is automatically reviewed for store search eligibility. Learn more about Shop store profiles and product recommendations.

Add the early preview of the Shop channel to Shopify

Set up Shop features

To let customers to use all of the Shop mobile app features that they're eligible for, complete the following in addition to installing the Shop channel:

You can also hide specific products from Shop so that they don't appear in your store profile.

Customize your store profile for Shop

If you have a store in the United States or Canada and you use the early preview of the Shop channel, then you can use the Shop channel to customize your store profile for the Shop mobile app.

By using the early preview of the Shop channel, you can customize the following parts of your store profile for the Shop mobile app:

  • logo
  • cover image
  • meta description
  • links to your store URL and/or contact page
  • social media links

You can use the Shop channel to view your store profile as it will appear to Shop mobile app users.

Steps:

  1. From your Shopify admin, go to Sales channels > Shop.
  2. Click Edit profile.
  3. Make changes to your store profile details.
  4. Click Save.

Hide specific products from Shop using the Shop channel

Although you can't prevent your store profile from appearing in the Shop mobile app, you can hide specific products so that they don't appear in Shop. If you're using the Shop channel, then you can use a bulk editor within the channel to manage the products that are available to the Shop mobile app.

Steps:

  1. From your Shopify admin, go to Sales channels > Shop.
  2. Click Settings.
  3. In the Product availability section, click Manage availability to open a bulk editor.
  4. Uncheck the products that you want to hide from Shop.
  5. Click Save.

View a list of the sales referred by the Shop mobile app

In your Shopify reports, sessions referred by the Shop mobile app are listed on the sessions by referrer report and the sessions over time report as shop_app in the UTM Campaign Name source column. Sessions referred by the Arrive app (before the rebranding to Shop) are listed as arrive_app. You can filter the list by referrer name to view only sessions referred by Shop.

Steps:

  1. In Shopify, go to Analytics > Reports.
  2. Under Acquisition, click Sessions by referrer.
  3. Click Edit columns, and then select UTM campaign source.
  4. Click Mange filters.
  5. Click Select filter, and then select UTM campaign source.
  6. Click Search and then select or enter shop_app, and then repeat the process to select or enter arrive_app.
  7. Click Apply filters to view a list of sales referred by Shop or Arrive.

Remove the Shop sales channel from Shopify

You can remove the Shop channel from your Shopify admin. When you remove the channel, your store profile in the Shop mobile app changes in the following ways:

  • There are no product recommendations listed, because you won't have products available to the Shop sales channel after you remove the channel.
  • Your store's logo and description are based on content from your Shopify admin, because the changes that you make to your store profile from the Shop merchant channel are deleted.

Removing the Shop channel from Shopify doesn't change the availability of Shop Pay in your store checkout, and it doesn't change your settings for the Shop opt-in on the order status page. Customers who order from your store can still see your store profile in their order history.

Steps:

  1. From your Shopify admin, click Settings, and then click Sales channels.
  2. Click the trash can beside Shop.
  3. If you want to give a reason for removing the channel, then enter it in the field.
  4. Click to confirm.

Enable or disable the Shop opt-in

You can enable or disable the option for customers to install the Shop mobile app from the order status page. This doesn't have an effect on whether your store profile appears in Shop.

You can enable the Shop opt-in without using the early preview of the Shop channel. If the Shop opt-in is available for your store, then you don't need to do anything to set it up for your customers. The option is enabled automatically, and it appears on order status pages unless you disable it. When you have the Shop opt-in enabled, customers in the following countries see a link to install the Shop mobile app from the order status page on mobile devices:

  • United States
  • Canada
  • United Kingdom
  • Australia

Customers outside these countries won't see the option to install the Shop mobile app on the order status page.

Customers who opt in are prompted to download the Shop iOS or Android app, and then their order information syncs from Shopify automatically.

Steps:

  1. From your Shopify admin, click Settings, and then click Checkout.
  2. Under To receive shipping updates, check or uncheck Customers can download the Shop app from the order status page to enable or disable the option for customers.
  3. Click Save.

Shop app customer experience

Customers might use the Shop mobile app to track delivery of orders, discover products related to ones they have ordered in the past, and follow their favorite stores. Learn more about the Shop mobile app from the Shop Help page.

Installation requirements for the Shop mobile app

You don't need to install the Shop mobile app to allow your customers to track orders from your store. If you want to use Shop to track deliveries for orders that you place online, then you can install the Shop mobile app.

Shop is free, and is available on mobile devices with the following operating systems:

  • iOS(version 10.3 or later) for iPhone, iPad, and iPod touch
  • Android(version 5.0 or later)

Online order tracking

When a customer uses Gmail, Shop automatically locates emails with tracking numbers to identify orders to track. Customers using another kind of email address can add tracking numbers manually.

Shop searches emails to collect order information. If you have questions about privacy, then you can view the Shop privacy policy.

When Shop is tracking an order, sometimes it doesn't have enough information to display an exact location for the delivery. The delivery status is still accurate.

Automatic order sync

Shop automatically syncs with Shopify to show all of the orders that a customer has placed within Shopify stores.

When a customer starts an order but doesn't complete it, an abandoned checkout notification might also appear in Shop. The notification prompts the customer to return to your store to complete the order.

Store profiles

Customers can use Shop to follow and view store profiles. After an order is added to Shop, the related store's profile displays in the Shops tab of the Shop mobile app.

When a customer follows a Shopify store in the Shop mobile app, they can view product recommendations based on the product that the customer is interacting with. The recommendation algorithm uses sales data and product descriptions to show a mix of products that are similar or often bought together. Product recommendations become more accurate over time as new orders and product data become available. If the customer hasn't purchased a product in your store, or if there's no similar product recommendations, then the recommended products are based on your recently published products and products that are trending up in sales within the past 30 days.

The store's profile includes the store's logo, name, and description. If you're not using the Shop channel, then you can customize the following details in the Shop profile for your store:

Your customers might use the Shop mobile app even if you don't enable the option to install the app from your store's order status page. If a customer who uses the Shop mobile app places an order in your store, then they can follow your store profile, view their order history, and track the delivery of their order.

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