Getting started with markets
You can use Markets to sell to customers in different countries and regions from a single store. Markets let you configure localized experiences including currency, language, product availability, and pricing for specific groups of customers. You can manage your markets from the Markets page in your Shopify admin.
Understanding markets
Markets group countries, regions, or customer segments into audiences that receive a tailored shopping experience. You can review the Markets overview to understand how Markets work, and explore the different market types available for cross-border selling, wholesale, and retail.
Setting up your markets
To start selling internationally, you can set up markets for the countries and regions you want to target. You can also configure localization to automatically match customers to the right market based on their location and language preferences.
Managing markets and submarkets
After your markets are active, you can create, edit, activate, deactivate, and delete markets as your business grows. To create more targeted experiences within an existing market, you can use submarkets that inherit their parent market's settings.