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Finding and choosing apps

The Shopify App Store has thousands of apps to help you build your business. You can find apps in the Shopify App Store in the following ways:

  • Search by keyword: Use the search field to find apps by feature, name, or category.
  • Browse by category: Use the "Browse apps" drop-down menu to explore categories like "Orders and shipping" or "Selling products"
  • Filter for quality: Use the "Built for Shopify" filter on search or category pages to browse certified, high-quality apps exclusively.

When choosing an app for your store, begin by asking yourself a few questions:

  • What does my store need outside of Shopify’s core features?
  • What would increase my sales (for example, better SEO, marketing, scheduled store sales)?
  • What would make managing my store easier (for example, bulk print shipping labels)?
  • How much do I want to spend on apps?

On this page

App recommendations

Personalized recommendations are provided for apps that can help you run or grow your business. These recommendations are based on stores that are similar to yours in terms of your industry, your location, the age of your store, and other attributes. Some recommendations can also be informed by how you're already using Shopify.

You can review app recommendations in the following places:

  • Clicking Apps in your Shopify admin to open the search bar with a list of apps and a link to All recommended apps.
  • The Popular with stores like yours section or Built for Shopify, recommended for you on the Shopify App Store homepage.
  • Sidekick: Ask for an app or describe your goal to view recommendations, compare similar apps, and begin installation from chat.
  • The Apps you can trust with your business section on your Shopify admin Home page.
  • The Built for Shopify App Store Guide for certified, high-quality app recommendations.

App recommendations aren't advertisements. They're suggestions based on stores that are similar to yours, and are intended to match you with the apps that provide you with the most value. App developers can't pay Shopify to have an app display in recommendations.

Ads on the Shopify App Store

To help you find apps that you can use to grow your business, app publishers can advertise on search results pages in the Shopify App Store. Any time a developer pays Shopify to display their app to you, it's marked with a label that says Ad.

Ads in the Shopify App Store display on the home, category, and search result pages. Advertisers can target their ads based on category or search keywords. If you searched for a keyword that advertisers are targeting, then ads for those apps display on the search results page.

Only apps that have been approved by Shopify’s quality assurance team are eligible to advertise on the Shopify App Store. Ads can’t be customized by app developers, and they're based on information that was reviewed when the developer submitted their app to the Shopify App Store.

You can't opt out of ads on the Shopify App Store. If you have feedback about the ads that display, then you can send an email to app-store-ads@shopify.com.

Built for Shopify badge

The Built for Shopify badge displays on app listings that have passed Shopify's rigorous testing and meet our highest quality standards. When this badge displays, you know the app meets the following requirements in three areas to earn certification:

  • Performance: Apps cannot decrease your storefront's speed by more than 10 performance points. This helps maintain fast store performance and protects your sales and search rankings.
  • Design: Apps follow Shopify's design standards for reliable functionality and a consistent experience in your admin.
  • Integration: Apps use Shopify's latest technology standards, ensuring full compatibility with the admin and core features, so your workflows remain seamless within your admin.

If an app stops meeting these requirements, then it loses the Built for Shopify status. Shopify reviews certifications annually to maintain quality standards.

Finding Built for Shopify certified apps

When browsing the App Store or your Shopify admin, search for the Built for Shopify badge to identify certified, high-quality options when comparing similar apps. Take the following actions to find Built for Shopify apps:

  • Identify the Built for Shopify badge on app listings.
  • Use the Built for Shopify filter option on App Store search or category pages to display only certified apps.
  • Browse the Built for Shopify guide for personalized app recommendations.
  • Ask Sidekick to recommend Built for Shopify apps for your store.

App reviews

Reviews from other merchants are one of the best ways to evaluate if an app is right for your business. Star ratings offer insight into how merchants feel about the overall experience of the app. Overall ratings are weighted averages that prioritize the most timely and relevant reviews. Select apps feature review summaries powered by Shopify Magic, which provides an easy-to-read overview of merchant experiences with the app.

You can review apps that you've installed on your store. You can leave one review per app, but you can update that review, including its star rating, after it's been published. Developers can reply to reviews with support tips or extra context. You can post reviews in your preferred language, but note that most reviews are in English.

When your review is published, it displays your store name, your country or region, and how long you've had the app installed. Submitting a review doesn't guarantee it will be published, and there might be a delay before publication to ensure that all reviews comply with our policies. Reviews might also be removed or archived over time to prioritize the most timely, relevant, and helpful information.

Review an app on the Shopify App Store

You can review an app on the Shopify App Store to leave feedback for the developers. Your review displays on the app's listing page in the Reviews section alongside reviews from other merchants. The Reviews section also shows the app's overall rating, a breakdown of star ratings, and a What merchants think summary powered by Shopify Magic.

Steps:

  1. From the Shopify App Store, go to the listing page for the app that you want to review.
  2. In the Reviews section, click Write a review.
  3. In the Review this app dialog, select a star rating.
  4. Optional: In the Describe your experience field, enter your feedback about the app.
  5. Click Submit.

App charges

Apps can have a recurring monthly fee, a one-time fee, or usage-based charges. Most paid apps offer a free basic plan or a free trial period so you can try the app before purchasing it. You can review the pricing details for an app by clicking the app and scrolling down to the Pricing section. Most apps created by Shopify are free.

Learn more about app charges on your Shopify bills.

Personally identifiable information that apps can access

Every app that you install has access to PII about your Shopify account, including your contact information and location. Depending on the function it performs, an app can require additional types of information.

An app might access the following types of PII:

  • Customer personal information, which includes contact information such as name, email address, phone number, and address. Apps that deal with orders, fulfillment, or shipping also require access to location information (such as IP address and geolocation), and user agent information (such as browser and operating system).
  • Shopify store owner personal information, which includes all contact information for the store owner, including name, email address, phone number, and addresses of all locations.
  • Staff personal information, which includes all contact information for staff, including name, email address, and phone number.
  • Content provider personal information, which includes information about blog authors or commenters (including email address and IP address), and user agent information (such as browser and operating system).

For example, an app that manages or fulfills orders requires access to order information that includes customer PII, such as customer addresses and other contact information. When you install an app that uses data from orders, the app might request permission to access recent orders or all orders. An app with permission to access recent orders can access data from only the last 60 days of orders. An app with permission to access all orders can access data from any past and future orders. Shopify reviews the apps that request access to all orders to make sure that the data is required for the app to work.

For information about how an app accesses, uses, and erases data, contact the app developer or view the app listing in the Shopify App Store for a link to the privacy policy.

Revoke access to data from an app

You can revoke access to data by uninstalling the app. After 48 hours, the developer is sent a request to erase all of your customers' personal information the app collected during installation. If you request to erase an individual customer's personal data from your store, then the same request is sent to every app you have installed that might have that customer's information.

To confirm that the requested data was deleted, you need to check with the app's developer directly.

App compatibility

Not every app is built to work on every store. Some apps are designed to work with specific store settings. To prevent you from installing apps that don't work on your store, app developers can set installation requirements for their apps.

If your store’s settings don’t meet an app’s installation requirements, then the app is marked as Not compatible in the Shopify App Store. On the app listing page for an incompatible app, you can review which installation requirements don't meet your store's settings. You can't install the app unless those settings change.

If an app that you've already installed becomes incompatible with your store, then you'll get an app notification in the Shopify admin that explains what store settings are incompatible with the app.

Installation requirements are associated with store settings that are difficult to change, such as your business location or the countries you ship to. In most cases, we recommend you find alternative apps that work for your store, unless you're planning to change your business setup.

Installation requirements

There are 5 types of installation requirements that an app can have: