Adding business settings for your store

Before you start setting up your Shopify store, you need to create a Shopify account and add some essential business information for your store. You don't need to include every detail right away, but be sure to add the following items:

  • Store name
  • Legal business name and address
  • Store timezone
  • Default store currency
  • Default weight unit
  • Password to protect your online store

Create your Shopify account

Create a Shopify account to start setting up your store. You'll need to enter a valid email address, a password, and the name of your store.

The store name that you choose becomes your primary domain, known as your myshopify domain, which looks like this your-store-name.myshopify.com. You'll use this to log in to your store from now on.

You can't change your myshopify domain, but you can change the name of your store, as it appears on every page of your website, at any time. You can also buy a custom domain, and that doesn't need to match your myshopify domain either.

Set or change your online store name

Your online store name is the name that's displayed on every page of your website.

Steps:

  1. Click General.

  2. In the Store details section, enter the name of your store in the Store name text field.

  3. Click Save.

Your legal business name and address will appear on your bill. With the correct address listed on your Shopify bill, you might be able to claim Shopify as a business expense.

Steps:

  1. Click General.

  2. In the Store address section, update all of the relevant editable text fields.

  3. Click Save.

Set or change your store timezone

Steps:

  1. Click General.

  2. In the Standards and formats section, use the drop-down menu under Timezone to select a new timezone.

  3. Click Save.

Select a store currency

In the General settings page of your Shopify admin, you can choose which currency your store uses (for example, USD, EUR, CAD, AUD, JPY).

If you are using Shopify Payments as your credit card payment gateway, then you must change your currency by editing the bank account and currency settings used by Shopify Payments.

Steps:

  1. Click General.

  2. In the Standards and formats section, use the drop-down menu under Currency to select a new monetary unit.

  1. Click Save.

Display multiple currencies

With Shopify, you can customize themes to show multiple currencies on your online store for display purposes only. Your customers can check out only in the currency you set on your General settings page under the Standards and formats section.

Learn more about using themes to show multiple currencies on your online store here.

If you want your customers to be able to checkout in different currencies, you'll need to open a second shop. Contact our support team for more information.

Set or change your store's default weight unit

You can choose from the following default units of weight:

  • Pounds (lb) - Imperial system
  • Ounces (oz) - Imperial system
  • Kilograms (kg) - Metric system
  • Grams (g) - Metric system.

Choose the weight unit that is most appropriate for your business. This is just the default value, and can be edited on a product-by-product basis later on.

Steps:

  1. Click General.

  2. In the Standards and formats section, use the Default weight unit drop-down menu to select the weight unit of your choice.

  3. Click Save.

Set or update your home page metadata

Metadata, such as a page's title and meta description, is displayed in search engine results. It doesn't affect your chances of being listed by a search engine, but a good meta description can increase the likelihood that visitors will click through to your store. It's a great way to attract more traffic.

The title and meta description must be unique for each page, and must describe the content of that page. For every product, page, or blog in your Shopify admin, there's a search engine section where you can input the information as you want it to appear on search engine results pages.

You can see a preview of how your page appears as a search result on a Google result page.

The title is Black and White Bracelet Pack - no shipping. There is a 70 character limit for titles.

Not all search engines will truncate after the character limit is reached, but most will truncate on a word, rather than in the middle of a word, to improve readability.

Steps:

  1. From your Shopify admin, go to Online Store > Preferences.

  2. In the Title and meta description section, enter your home page metadata under Homepage title and Homepage meta description.

  3. Click Save.

Common questions

  • What happens when I leave the title tag blank?

    Your theme will use your shop name followed by the title of the content, or it will use the title of the content followed by your shop name. If this is what you wanted to use anyway, then there's no need to edit the title tag at all.

  • Where's the title tag in my Shopify theme? Can't I edit my HTML pages directly for this?

    The title tag only shows up in one file of your Shopify theme: theme.liquid. The theme.liquid file is used on every page of your website. The Liquid tag that outputs the title tag in your theme.liquid file is {{ page_title }}.

    Your website is not made of static HTML pages that you can edit piece by piece. Content is output dynamically by a relevant template.

  • My employee wants to edit my webpages directly instead of my theme.liquid file. How do I get FTP access to my website to edit the HTML of each page?

    There's no FTP access to your web pages. The code for your title tag is in your theme.liquid file. The code will be inside the head element in theme.liquid. For more information about Liquid, see our guide to SEO for theme designers.

  • I edited my title tags. Why can't I see my change when I visit Google?

    You might need to wait a couple of weeks for your edits to show up in search engine results. It can take some time for search engines to crawl and re-index your content.

Format your order IDs

By default, your first order ID is given the format #1001. Orders after that are incremented by 1 for each new order.

You cannot change the number that your orders begin at (1001), but to customize the format of your order IDs you can add or edit an order ID prefix or suffix.

Add or edit an order ID prefix

Steps:

  1. Click General.

  2. In the Standards and formats section, edit the Prefix text field.

    You can delete the # or replace it with any characters A-Z, 0-9, or symbols. You can replace it with multiple characters if desired.

  3. Click Save.

Add or edit an order ID suffix

Steps:

  1. Click General.

  2. In the Standards and formats section, edit the Suffix text field.

    Enter a combination of characters: A-Z, 0-9, or symbols.

  3. Click Save.

Next steps

After your business information is set up, it's time to start building your store.

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