Adding business settings for your store

Before you start setting up your Shopify store, you need to create a Shopify account and add some essential business information for your store. You don't need to include every detail right away, but be sure to add the following items:

  • Store name
  • Customer-facing email address
  • Legal business name and address
  • Store timezone
  • Default store currency
  • Default weight unit
  • Password to protect your online store

Create your Shopify account

Create a Shopify account to start setting up your store.

Set or change your online store name

Your online store name is the name your customers will use to find your business. It's displayed on every page of your website.

Steps:

  1. Click General.

  2. In the Store details section, enter the name of your store in the Store name text field.

  3. Click Save.

Change your account email address

The account email is the address that you used when you signed up for Shopify. It's where we'll send your bills, and where you'll receive some files if you export your products, orders, or customer lists.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Account email. This will be the email that Shopify uses to contact you about your account:

  3. Click Save.

Change your customer email address

The customer email is your customer-facing address. It's where your customers can contact you directly, and it's the address that's associated with the automatic notification emails they receive about their orders.

Your customer email's host settings determine what address your customers see as the sender in the automatic notification emails they receive from Shopify. If you want your own email address to appear, then you might need to update your domain's settings to follow Shopify's best practices. Otherwise, your store's notification emails might appear with a no-reply@shopify.com email address or be flagged as spam.

For the best customer experience, make sure you follow the customer email best practices.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Customer email:

  3. Click Save.

Customer email best practices

Shopify uses the Sender Policy Framework (SPF) to verify your customer email address for the automatic notification emails that your customers receive. This prevents notification emails from being flagged as spam, removes the via Shopify note from the sender information, and displays your customer email address instead of no-reply@shopify.com in the sender field.

If you're using an email address that's associated with a custom domain, then check your domain settings or contact your domain provider to make sure that it isn't using DomainKeys Identified Mail (DKIM) validation (which Shopify does not support). Otherwise you might receive Mail Delivery System errors like this one:

On Saturday, April 1, 2017 12:00 PM, Mail Delivery System <MAILER-DAEMON@shopify.com> wrote:

----- Forwarded Message -----

This is the mail system at host smtp.shopify.com.

I'm sorry to have to inform you that your message could not be delivered to one or more recipients. It's attached below.

<youremailaddress@yahoo.com>: host mta6.am0.yahoodns.net[92.134.215.23] said:
    554 5.7.9 Message not accepted for policy reasons.  See http://postmaster.yahoo.com/errors/postmaster-28.html (in reply to end of
    DATA command)

Your customers still receive notification emails from Shopify if you don't update your customer address host settings. In most cases, mail delivery errors that read your message could not be delivered to one or more recipients mean that Shopify's sending notification emails with a no-reply@shopify.com address instead of your customer address — not that your customers aren't receiving notifications.

Do I need to change my customer email settings?

If your customer email is a @gmail.com or @hotmail.com address, then you don't need to change your email settings. Your customer email already appears in Shopify's notification emails.

If your customer email is a @yahoo.com or @AOL.com address, then you need to switch to a different email provider before your customer email address is verified. Both @yahoo.com or @AOL.com use the DKIM specification, which isn't supported by Shopify.

If you're using an email address that's associated with a custom domain, then you need to add Shopify's Sender Policy Framework (SPF) record to your domain's DNS settings, and then check your domain settings or contact your domain provider to make sure that it isn't using DomainKeys Identified Mail (DKIM) validation (which Shopify does not support).

Add Shopify's SPF record to your domain host (custom domains only)

To verify your customer email address, you need to add Shopify's SPF record — v=spf1 include:shops.shopify.com ~all — to the TXT record in your custom domain settings.

Steps:

  1. Log in to your domain hosting account.
  2. Find your domain's TXT record. This usually appears beside the CNAME record and MX record.
  3. Add Shopify's SPF record — v=spf1 include:shops.shopify.com ~all — to your domain's TXT record.
  4. Save your changes.

Your legal business name and address will appear on your bill. With the correct address listed on your Shopify bill, you might be able to claim Shopify as a business expense.

Steps:

  1. Click General.

  2. In the Store address section, update all of the relevant editable text fields.

  3. Click Save.

Set or change your store timezone

Steps:

  1. Click General.

  2. In the Standards and formats section, use the drop-down menu under Timezone to select a new timezone:

    Timezone

  3. Click Save.

Select a store currency

In the General settings page of your Shopify admin, you can choose which currency your store uses (for example, USD, EUR, CAD, AUD, JPY).

If you are using Shopify Payments as your credit card payment gateway, then you must change your currency by editing the bank account and currency settings used by Shopify Payments.

Steps:

  1. Click General.

  2. In the Standards and formats section, use the drop-down menu under Currency to select a new monetary unit:

    Store currency

  3. Click Save.

Display multiple currencies

With Shopify, you can customize themes to show multiple currencies on your online store for display purposes only. Your customers can check out only in the currency you set on your General settings page under the Standards and formats section.

Learn more about using themes to show multiple currencies on your online store here.

If you want your customers to be able to checkout in different currencies, you'll need to open a second shop. Contact our support team for more information.

Set or change your store's default weight unit

You can choose from the following default units of weight:

  • Pounds (lb) - Imperial system
  • Ounces (oz) - Imperial system
  • Kilograms (kg) - Metric system
  • Grams (g) - Metric system.

Choose the weight unit that is most appropriate for your business. This is just the default value, and can be edited on a product-by-product basis later on.

Steps:

  1. Click General.

  2. In the Standards and formats section, use the Default weight unit drop-down menu to select the weight unit of your choice.

    System and weight

  3. Click Save

Set or update your home page metadata

Metadata, such as a page's title and meta description, is displayed in search engine results. It doesn't affect your chances of being listed by a search engine, but a good meta description can increase the likelihood that visitors will click through to your store. It's a great way to attract more traffic.

A title and meta description must be unique for each page, and must describe the content of that page. For every product, page, or blog in your Shopify admin, you will find a search engine section where you can input the information as you would like it to appear on search engine results pages:

Search engine values

You can see a preview of how your page appears as a search result on a Google result page:

Search engine preview

The title is Black and White Bracelet Pack - no shipping. There is a 70 character limit for titles.

Not all search engines will truncate after the character limit is reached, but most will truncate on a word, rather than in the middle of a word, to improve readability.

Steps:

  1. From your Shopify admin, go to Online Store > Preferences.

  2. In the Title and meta description section, enter your home page metadata under Homepage title and Homepage meta description.

  3. Click Save.

Common questions

  • What happens when I leave the title tag blank?

    Your theme will use your shop name followed by the title of the content, or it will use the title of the content followed by your shop name. If this is what you wanted to use anyway, then there's no need to edit the title tag at all.

  • Where's the title tag in my Shopify theme? Can't I edit my HTML pages directly for this?

    The title tag only shows up in one file of your Shopify theme: theme.liquid. The theme.liquid file is used on every page of your website. The Liquid tag that outputs the title tag in your theme.liquid file is {{ page_title }}.

    Your website is not made of static HTML pages that you can edit piece by piece. Content is output dynamically by a relevant template.

  • My employee wants to edit my webpages directly instead of my theme.liquid file. How do I get FTP access to my website to edit the HTML of each page?

    There's no FTP access to your web pages. The code for your title tag is in your theme.liquid file. The code will be inside the head element in theme.liquid. For more information about Liquid, see our guide to SEO for theme designers.

  • I edited my title tags. Why can't I see my change when I visit Google?

    You might need to wait a couple of weeks for your edits to show up in search engine results. It can take some time for search engines to crawl and re-index your content.

Format your order IDs

By default, your first order ID is given the format #1001. Orders after that are incremented by 1 for each new order.

You cannot change the number that your orders begin at (1001), but to customize the format of your order IDs you can add or edit an order ID prefix or suffix.

Add or edit an order ID prefix

Steps:

  1. Click General.

  2. In the Standards and formats section, edit the Prefix text field.

    You can delete the # or replace it with any characters A-Z, 0-9, or symbols. You can replace it with multiple characters if desired.

  3. Click Save.

Add or edit an order ID suffix

Steps:

  1. Click General.

  2. In the Standards and formats section, edit the Suffix text field.

    Enter a combination of characters: A-Z, 0-9, or symbols.

  3. Click Save.

Next steps

After your business information is set up, it's time to start building your store.

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