Managing customers

When a new customer places an order with your store, their name and information are automatically added to your customer list. A customer profile is created when a customer interacts with your business in any of the following ways:

• signing up for your mailing list or a customer account
• placing an order
• starting an order, but abandoning their checkout

Alternatively, you can add a customer to your store manually.

You can send email messages to individual customers from your Shopify admin, or send discounts and email messages to groups of customers by using customer segments.

Add customer profiles

Note

Only one email address can be associated with a customer profile. You can change the email address that is associated with an profile by editing the customer profile.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click Add customer.

3. Enter the customer's information.

4. Optional: If the customer has agreed to receive marketing emails, and you have entered an email address, then in the Customer overview section, check Customer agreed to receive marketing emails.

5. In the Tax settings section, select whether to collect tax:

   • To add a customer VAT number, enter the number in the VAT number field. The number is automatically validated.
   • To collect tax, select Collect tax.
   • To not collect tax, select Don't collect tax.
   • To collect tax except for applicable exemptions, select Collect tax unless exemptions apply, and then in the Select exemptions drop-down menu select the tax exemptions.

6. Click Save.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap the + button.
3. Enter the customer's information.
4. If you charge the customer sales tax, then activate Collects Tax.
5. Tap Save.
6. Optional: If the customer has agreed to receive marketing emails, and you have entered an email address, then do the following:
   1. In the Email Marketing section, tap Edit status.
   2. Tap Customer agreed to receive email marketing.
   3. Tap ✓.
7. If the customer is located in Canada and is exempt from sales tax, then tap the pencil icon and do the following:
   1. In the Tax exemptions section, tap Manage.
   2. Tap the all the tax exemptions that apply to this customer.
   3. Tap ✓.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap the + button.
3. Enter the customer's information.
4. If you charge the customer sales tax, then activate Collects Tax.
5. Tap ✓.
6. Optional: If the customer has agreed to receive marketing emails, and you have entered an email address, then do the following:
   1. In the Email Marketing section, tap Edit status.
   2. Tap Customer agreed to receive email marketing.
   3. Tap ✓.
7. If the customer is located in Canada and is exempt from sales tax, then tap the pencil icon and do the following:
   1. In the Tax exemptions section, tap Manage.
   2. Tap the all the tax exemptions that apply to this customer.
   3. Tap ✓.

Note

If you want to activate tax overrides for all customers at the municipal, state, or national level, then you can do that on the Taxes and duties page of your Shopify admin.

Send an email message to a customer

You can send an email message to a customer directly from your Shopify admin or from the Shopify app.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click the customer name.

3. In the Customer overview section, click the customer's email address.

4. Edit the subject line for the email, or leave it as the default. The code shop.name automatically enters your store's name into subject line of the email message.

5. In the Custom message field, enter your message.

6. To receive a copy of the message for your records, under Send bcc to, check the appropriate email addresses.

7. When you are finished, click Review Email.

8. Click Send notification.

Shopify app

1. From the Shopify app, tap , and then tap Customers.
2. Tap the customer name.
3. In the Customer Overview section, tap Email.
4. To receive a copy of the message for your records, in the Cc field, enter your email address.
5. Edit the subject line and body of the email.
6. Review the email message, and then send it.

Review sent emails

After an email is sent to a customer, a notification is displayed in the customer's timeline. If the email was not successfully sent, then a warning icon (ⓘ) is displayed next to the notification.

You can review a sent email, and resend a copy of the email either to the customer or to yourself.

Note

Delivery status and resending emails are available only for automatic emails, such as those sent when a customer places an order or when an order is canceled. These features aren't available for emails that are sent directly from a customer's profile.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click the customer name.

3. In the Timeline section, locate the notification that an email has been sent.

4. Click View email.

5. Optional: To resend an email, do one of the following:

   • To send the email a customer, select Customer, and then click Resend.
   • To send the email to yourself, select Yourself, and then click Resend.

Shopify app

1. From the Shopify app, tap , and then tap Customers.
2. Tap Customers.
3. Tap a customer.
4. In the Timeline section, locate the notification that an email has been sent.
5. Optional: To resend an email, do one of the following:
   • To send the email a customer, select Customer, and then tap Resend.
   • To send the email to yourself, select Yourself, and then tap Resend.

Edit customer profiles

If a customer profile already exists in Shopify, then you can edit the profile from the Customers page.

Before you update a customer profile, verify if another staff member is currently making changes to the same profile so that your changes don't conflict.

You can add a note to a customer profile to keep track of special information about the customer. Only staff members of your store can access these notes. These notes aren't visible to customers.

Using tags can help you to organize your customer profile list. You can use tags to label your customers by using descriptive terms or to sort them into categories. For example, if you have important customers, then you can tag those customers as VIP. Tags can also be used to create customer segments. Tags are not case sensitive.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click the customer name.

3. To add a note to the customer profile, in the Customer Note field, enter the appropriate information about the customer, and then click Save.

4. In the Customer overview section, click Manage > Edit contact information and then make the appropriate changes to the following information:

   • first name
   • last name
   • language
   • email address
   • phone number

5. To edit the address, in the Customer overview section, click Manage > Manage addresses and do one of the following:

   • To edit the current address, click Edit next to the appropriate address.
   • To change which address is the default address, click Set as default next to the appropriate address.
   • To add a new address to the profile, click Add new address.

6. To edit your customer tax settings, do the following steps:

   1. In the Customer section, click …, and then click Manage tax settings.
   2. In the Tax setting drop-down menu, select whether to collect tax:
      • To add a customer VAT number, enter the number in the VAT number field. The number is automatically validated.
      • To collect tax, select Collect tax.
      • To not collect tax, select Don't collect tax.
      • To collect tax except for applicable exemptions, select Collect tax unless exemptions apply, and then in the Select exemptions drop-down menu select the tax exemptions.
   3. Click Save.

7. To change whether the customer receives email marketing, in the Customer overview section, click Manage > Edit marketing settings.

8. To apply tags to the customer profile, in the Tags section, do either of the following:

   • To add a tag, click the field, and then select a tag.
   • To remove a tag, click the X next to a tag.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap the customer name.
3. To add a note to the customer profile, in the Note section, tap the Edit field, enter the appropriate information about the customer, and then tap Save.
4. To change information about the customer, in the Contact information section, tap …, and then do any of the following actions:
   • To edit an address, tap Edit addresses, and then tap the address that you want to edit. Change the first name, last name, or phone number, and then tap Save.
   • To add a new address to the profile, tap Edit addresses, and then tap +. Add the new address, and then tap Save.
   • To edit contact information, tap Edit contact information. Change the first name, last name, email address, or phone number, and then tap Save.
5. To edit tax collection, tap Tax exemptions, and then tap Edit next to the market that you want to edit. Tap to select any exemptions that you want, and then tap Save.
6. To change whether the customer receives email marketing, tap Marketing subscriptions, and then tap to turn on the marketing options that you want to apply to the customer. Tap Save.
7. To edit tags to the customer profile, tap Tags, tap the search field, and then do any of the following actions:
   • Enter the new tag name, and then tap Add <tag name>. Tap Save.
   • Search for a tag or select a tag using the checkbox. Tap Save.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap the customer name.
3. To add a note to the customer profile, in the Note section, tap the Add note field, enter the appropriate information about the customer, and then tap ✓ to save.
4. To change information about the customer, in the Contact information section, tap ⋮, and then do any of the following actions:
   • To edit an address, tap Edit addresses, and then tap the address that you want to edit. Change the first name, last name, or phone number.
   • To add a new address to the profile, tap Edit addresses, and then tap +. Add the new address, and then tap ✓ to save.
   • To edit contact information, tap Edit contact information. Change the first name, last name, email address, or phone number, and then tap ✓ to save.
5. To edit tax collection, tap Tax exemptions, and then tap Edit next to the market that you want to edit. Tap to select any exemptions that you want, and then tap ✓ to save.
6. To change whether the customer receives email marketing, tap Marketing subscriptions, and then tap to turn on the marketing options that you want to apply to the customer. Tap ✓ to save.
7. To edit tags to the customer profile, tap Tags, tap the search field, and then do any of the following actions:
   • Enter the new tag name, and then tap Add <tag name>. Tap ✓.
   • Search for a tag or select a tag using the checkbox. Tap ✓.

Edit a customer's subscription payment information

If you sell subscription products and need a customer to update their payment information because of a failed payment, then you can update the customer's profile in your Shopify admin.

1. From your Shopify admin, go to Customers.

2. Click the customer that you want to view payment information for.

3. In the Payment methods section, click the pencil icon.

4. Optional: If you want your customer to update their payment information themselves, then do the following:

   1. For the relevant saved card, click … > Send link to update card.
   2. In the dialog, check the details and then click Send email.

5. Optional: If you want to update your customer's payment method manually, then do the following:

   1. For the relevant saved card, click … > Replace card.
   2. In the dialog, complete the relevant details and then click Confirm.

Learn more about subscriptions.

Edit customer profiles in bulk

From your Shopify admin, you can use bulk editing to edit information for multiple customer profiles at the same time.

You can use bulk editing to edit the First name, Last name, Tags, Email, and Accepts email marketing fields on customer profiles, and any Metafields values.

To edit other fields on a customer profile, such as address lines, phone number, or tax exempt status, you need to edit the customer profile individually or use a CSV file.

You can select multiple or all customer profiles in the following ways:

• To edit multiple customer profiles, select each customer profile.
• To edit all customer profiles that are listed on the page for a segment or based on a search, select the Customer name checkbox. A maximum of 50 customers is listed per page.
• To edit all the customer profiles in your store, verify that the All customers segment is selected. Select the Customer name checkbox, and then click Select all 50+ customers in your store.
• To edit all the customer profiles in a segment, select the Customer name checkbox, and then click Select all 50+ customers in this segment.
• To edit all the customer profiles in a query, select the Customer name checkbox, and then click Select all 50+ customers in this query.
• To edit all the customer profiles in a search, select the Customer name checkbox, and then click Select all 50+ customers in this search.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Select the customer profiles that you want to edit.

3. To add tags to or remove tags from the selected customer profiles, do the following:

   1. Click the icon next to the Edit customers button.
   2. Click Add tags or Remove tags.
   3. Add or remove the tags.
   4. Click Save.

4. To edit several pieces of information at one time, including tags, click Edit customers, and then do the following:

   1. Click Columns, and then select each field that you want to edit.
   2. Make the appropriate edits.
   3. Click Save.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers.
3. Select the customers that you want to edit, tap ⋮, and then complete any of the following steps:
   • Tap Add tags, add tags, and then tap Save.
   • Tap Remove tags, remove tags, and then tap Save.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers.
3. Select the customers that you want to edit, tap ⋮, and then complete any of the following steps:
   • Tap Add tags, add tags, and then tap ✓.
   • Tap Remove tags, remove tags, and then tap ✓.

Merging customer profiles

You might have two or more customer profiles that refer to one customer. In this case, you can merge two profiles together, combining them into one profile. Before you complete the merge, you have the opportunity to review and select what information the merged profile will have. The customer ID that remains on the merged profile will be the ID that's associated with the address you select during the merge.

The following information is merged into one profile:

• orders
• draft orders
• addresses
• email address
• phone number
• name
• notes
• tags
• tax settings
• timeline events
• credit cards
• customer accounts
• gift cards
• discounts

If any information from both profiles conflicts, then you can cancel the merge process and adjust the information in each record on the customer profile pages before you proceed with the merge.

Limitations for merging customer profiles

Before you merge customer profiles, review the following considerations:

• After the profiles are merged, you can't reverse the process.
• If the profiles include notes, then the combined notes must be less than or equal to 5000 characters, including spaces.
• If the profiles include tags, then the combined tags must be less than or equal to 250 tags.
• If the customer is subscribed to email and SMS text marketing in one profile, but not in the other, then the merged profile is subscribed.
• The customer isn't notified when you merge their customer profiles.
• Profiles can't be merged in the following cases:
  • either of the customer profiles has, or has ever had, a subscription contract
  • either of the customer profiles is a B2B customer actively linked to a company, or still linked to past B2B orders
  • either of the customer profiles has a vaulted credit card
  • either of the customer profiles has a store credit account
  • either of the customer profiles has a multipass login
  • either of the customer profiles has been deleted
  • either of the customer profiles has been redacted or a data redaction request is in progress
  • a customer profile merge is in progress
  • a customer data request is in progress

Merge customer profiles

1. From your Shopify admin, go to Customers.

2. From the customer list, click a customer profile.

3. Click More actions > Merge customer.

4. In the Find a customer to merge with section, enter any of the following information to search for another customer profile:

   • first name
   • last name
   • email address
   • phone number
   • credit card number

5. Select the appropriate customer profile.

6. In the Merged customer section, review which information is merged and which information is discarded.

7. Optional: Click Change contact information on web, or Edit on mobile, to modify the selected customer information before merging.

8. Optional: Click View merge details, review the merge details, and then click Close.

9. Click Merge, and then click Confirm.

If you want to merge more than one customer profile into the current one, then you need to repeat the merge procedure for each additional profile.

Merge from the customer list

Desktop

1. From your Shopify admin, go to Customers.

2. Select the two customers that you want to merge. If only one of the duplicate profiles is displayed in the index, then you can search for the other profile in the next step.

3. Click the … next to the Edit customers button.

4. Select Merge customers.

   • If two customers were selected in the list, then skip ahead to step 7.

5. If a single customer was selected from the list, then search for the customer under Find a customer to merge with. Use any of the following information to search:

   • first name
   • last name
   • email address
   • phone number
   • credit card number

6. Select the duplicate customer profile.

7. In the Merged customer section, review which information is merged and which information is discarded.

8. Optional: Click Change contact information on web, or Edit on mobile, to modify the selected customer information before merging.

9. Optional: Click View merge details, review the merge details, and then click Close.

10. Click Merge, and then click Confirm.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers.
3. Select the customers that you want to edit, tap … > Merge entries.
4. In the Merged customer section, review which information is merged and which information is discarded.
5. Optional: Tap Edit to modify the selected customer information before merging.
6. Tap Save, and then tap Merge to confirm.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers.
3. Select the customers that you want to edit, tap ⋮ > Merge entries.
4. In the Merged customer section, review which information is merged and which information is discarded.
5. Optional: Tap Edit to modify the selected customer information before merging.
6. Tap ✓ to save, and then tap Merge to confirm.

If you want to merge more than 2 customers together, then repeat the procedure for each additional profile.

Erase a customer’s personal data

You can request to erase a customer’s personal data and redact your customer’s personal data from Shopify’s records, and from any apps and channels that you’ve installed from your Shopify admin. Shopify only redacts personal information, such as your customer’s name and address. Learn more about processing customer data requests.

Deleting customer profiles

Caution

Deleting a customer profile can't be undone.

You can delete individual customer profiles. Alternatively, you can delete multiple customer profiles in bulk.

When a customer profile is deleted, the customer’s personal data, such as their name and address, is also redacted from Shopify's records.

Limitations for deleting customer profiles

Customer profiles can't be deleted in the following cases:

• the customer has pending redaction because of a GDPR erasure request
• the customer is the recipient of a scheduled gift card that hasn't been delivered yet
• the customer has ever had a subscription
• the customer is associated with one or more orders

If you attempt to delete multiple profiles in bulk, then only the profiles that can be deleted are deleted.

Delete individual customer profiles

Caution

Deleting a customer profile can't be undone.

Desktop

1. From your Shopify admin, go to Customers.

2. Click the name of the customer whose profile you want to delete.

3. Click More actions > Delete customer.

4. To confirm that you want to delete the customer profile, click Delete customer.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap Select, and then tap the checkbox to select the customer profile that you want to elete.
3. Tap Delete.
4. To confirm that you want to delete the customer profile, tap Delete.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers, and then tap the checkbox to select the customer profile that you want to delete.
3. Tap Delete.
4. To confirm that you want to delete the customer profile, tap Delete.

Delete customer profiles in bulk

Caution

Deleting a customer profile can't be undone.

If you attempt to delete multiple customer profiles in bulk, then only the profiles that can be deleted are deleted. Any customer profiles that can't be deleted remain in your Customer list.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Select each of the customer profiles that you want to delete.

3. Click the icon next to the Bulk edit button, then click Delete customers.

4. To confirm that you want to delete the selected customer profiles, click Delete.

iPhone

1. From the Shopify app, tap , and then tap Customers.
2. Tap Select, and then tap the checkboxes to select the customer profiles that you want to delete.
3. Tap Delete.
4. To confirm that you want to delete the customer profile, tap Delete.

Android

1. From the Shopify app, tap , and then tap Customers.
2. Tap ⋮ > Select customers, and then tap the checkboxes to select the customer profiles that you want to delete.
3. Tap Delete.
4. To confirm that you want to delete the customer profile, tap Delete.

Requirements for US military shipping addresses

Military mailing addresses in the US have a unique format that must be entered in a specific way. If the address is entered incorrectly, then the order might not arrive to the intended recipient. There are three different types of US military address:

• Army/Air Post Office (APO)
• Fleet Post Office (FPO)
• Diplomatic Post Office (DPO)

If you receive an order with a US military shipping address, then make sure that the address has been entered correctly before you ship the order. If the shipping address hasn't been entered correctly by the customer, then edit the customer address using the following guidelines:

• The recipient's name must be entered into the Name boxes, but their rank is optional.
• For APO addresses, both the PSC and BOX numbers must be in the Address field.
• For FPO and DPO addresses, both the UNIT and BOX numbers must be in the Address field.
• The City field must contain only APO, FPO, or DPO. Don't enter the name of the city.
• United States must be selected in the Country/region field.
• Armed Forces Americas, Armed Forces Europe, or Armed Forces Pacific must be selected in the State field. These locations might be entered in abbreviated form by your customer as AA (Armed Forces America), AE (Armed Forces Europe), or AP (Armed Forces Pacific).

If you're not sure about some of the address information, then contact the customer who placed the order for further clarification.