Managing customers

When a new customer places an order with your store, their name and information are automatically added to your customer list. You can email customers from the admin using their profile information, and depending on the circumstances, you can also manually add, edit, or delete a customer profile. If you want to send discounts or emails to a specific set of customers, then you can create a customer group.

Add customers

To add a new customer profile:

Desktop

1. From your Shopify admin, click Customers.

2. From the Customers page, click Add customer:

   

3. Fill in the applicable fields and then check the applicable checkboxes:

   

   • check Customer accepts marketing if the customer has agreed to receive marketing emails or newsletters
   • check Customer is tax exempt if the customer should be exempt from all taxes.

   Note

   Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

4. Click Save customer to create the customer profile.

iPhone

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the + button:

   

3. Enter the customer's information. You can enter the following details for the customer:
   • name
   • phone number
   • email address
   • address

4. Enable the options that apply to the customer profile:

   • Enable Customer accepts marketing if the customer has agreed to receive marketing emails or newsletters.
   • Enable Customer is tax exempt if the customer should be exempt from all taxes.

   Note

   Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

5. Tap Save to create the customer profile.

Android

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the + button:

   

3. Enter the customer's information. You can enter the following details for the customer:
   • name
   • phone number
   • email address
   • address

4. Enable applicable options:

   • Enable Accepts marketing if the customer has agreed to receive marketing emails or newsletters.
   • Enable Tax exempt if the customer should be exempt from all taxes.

   Note

   Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

5. Tap the check mark to create the customer profile.

Note

If you want to enable tax overrides for all customers at the municipal, state, or national level, then you can do that on the Taxes page of your Shopify admin.

Email customers

To email a customer profile:

Desktop

1. From your Shopify admin, click Customers.

2. Click the name of the customer profile you want to send the email to.

3. In the Contact section, click the customer's email address:

   

4. Edit the subject line for the email, or leave it as the default. shop.name generates as your store's name in the sent email.

5. In the Custom message for this customer field, type your message.

   If you want to receive a copy of the message for your records, then check the box next to the addresses you want to send the email to:

   

   The email on the left is associated with your Shopify account. The email on the right is associated with the account currently logged in.

6. When you are finished, click Review email.

7. Review your email. If you are satisfied, then click Send notification. If you want to revise the message, then click Back.

iPhone

1. From the Shopify app, tap Store, and then tap Customers.

2. Tap the name of the customer profile you want to send the email to.

3. In the Contact section, tap the customer's email address.

4. Edit the subject line for the email, or leave it as the default. shop.name generates as your store's name in the sent email.

5. In the Custom message for this customer field, type your message.

   If you want to receive a copy of the message for your records, then check the box next to the addresses you want to send the email to.

   The email on the left is associated with your Shopify account. The email on the right is associated with the account currently logged in.

6. When you are finished, tap Review email.

7. Review your email. If you are satisfied, then tap Send notification. If you want to revise the message, then tap Back.

Android

1. From the Shopify app, tap Store, and then tap Customers.

2. Tap the name of the customer profile you want to send the email to.

3. In the Contact section, tap the customer's email address.

4. Edit the subject line for the email, or leave it as the default. shop.name generates as your store's name in the sent email.

5. In the Custom message for this customer field, type your message.

   If you want to receive a copy of the message for your records, then check the box next to the addresses you want to send the email to.

   The email on the left is associated with your Shopify account. The email on the right is associated with the account currently logged in.

6. When you are finished, tap Review email.

7. Review your email. If you are satisfied, then tap Send notification. If you want to revise the message, then tap Back.

Edit customers

Desktop

If a customer profile already exists in Shopify, then you can edit its information on the Customers page:

• Edit a customer’s name or email
• Add or edit a customer’s address
• Edit a customer note
• Edit a customer’s tags, including whether or not they are tax exempt

Edit a customer's name or email

To edit a customer's name or email:

1. From your Shopify admin, go to Customers.

2. Click the name of the customer profile you want to edit.

3. In the Contact section, click Edit:

   

4. In the Edit customer dialog, you can change:

   • the customer's first name
   • the customer's last name
   • the customer's email address
   • if the customer has agreed to receive marketing emails or newsletters
   • if the customer should be exempt from all taxes.

   Note

   Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

5. Click Save to confirm your changes to the customer profile's information:

Add or edit a customer's address

You can edit a customer's address from your Shopify admin:

1. From your Shopify admin, go to Customers.

2. Click the name of the customer profile you want to edit.

3. In the Default address section, click Change:

   

4. In the Change address dialog, click Add new address or Edit address:

   

5. Add a new address or change the customer's address details.

6. Click Save to confirm your changes to the customer's address:

Edit a customer note

A customer note contains information that you might want to keep track of for a particular customer profile. Notes are visible to store staff only, so your customers won't see them.

To edit a customer note:

1. From your Shopify admin, go to Customers.

2. Click the name of the customer profile you want to edit.

3. Add or change existing notes in the text box below the customer's information card:

   

4. Click Save to confirm your changes.

Edit a customer's tags

Using tags can help you organize your customer profile list. You can use tags to label your customers with categories or descriptive terms. For example, if you have wholesale customers, then you can tag those customers as wholesale.

To edit a customer profile's tags:

1. From your Shopify admin, go to Customers.

2. Click the name of the customer profile you want to edit.

3. In the Tags section, add or edit your customer profile tags in the text box:

   

4. Click Save to confirm your changes.

Tip

You can search and filter your customer profile list using tags.

iPhone

If a customer profile already exists in Shopify, then you can edit their information on the Customers screen:

• Edit a customer's name, email address, or phone number
• Add or edit a customer's address
• Edit a customer note
• Edit a customer's tags

Edit a customer's name, email address, or phone number

To edit a customer's name, email address, or phone number:

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap Edit:

   

4. From the Edit customer screen, you can change the following details:

   • the customer's first name
   • the customers's last name
   • the customer's email address
   • whether the customer has agreed to receive marketing emails or newsletters
   • whether the customer is exempt from all taxes

     Note

     Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

5. Tap Save to apply your changes.

Add or edit a customer's address

Customers can have multiple addresses associated with their profile. With the Shopify app, you can add new addresses to a customer profile, edit an existing address, and select a default address.

Tip

When a customer has an account with your store, their default address will be pre-filled for them when they check out on your online store. Learn more about customer accounts.

To add or edit a customer address:

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap Edit:

   

4. Tap Edit addresses:

   

5. On the Edit addresses screen, select whether you want to add an address or edit an existing address:
   • If you want to edit an existing address, then tap it.
   • If you want to add a new address, then tap the + button:

     

6. Enter or edit the customer's address, and then tap Save.
7. If you want to make the address the customer profile's default address, then tap Make default address beneath it on the Edit addresses screen:

   

Edit a customer note

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Beneath Note, add or edit your note about the customer:

   

4. Tap Save.

Edit a customer profile's tags

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. In the Tags field, enter or edit the customer's tags, separated by a comma:

   

4. When you're finished, tap Done.

Tip

You can search and filter your customer profile list using tags.

Android

If a customer profile already exists in Shopify, then you can edit their information on the Customers screen:

• Edit a customer's name, email address, or phone number
• Add or edit a customer's address
• Edit a customer note
• Edit a customer profile's tags

Edit a customer's name, email address, or phone number

To edit a customer's name, email address, or phone number:

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap the pencil icon to edit the customer profile:

   

4. From the Edit customer details screen, you can change:

   • the customer's first name
   • the customers's last name
   • the customer's email address
   • whether the customer has agreed to receive marketing emails or newsletters
   • whether the customer is exempt from all taxes.

     Note

     Only one email address can be associated with a customer account at a time. You can change the email address associated with an account by editing the customer.

5. Tap the check mark to save your changes to the customer profile's information.

Add or edit a customer's address

Customers can have multiple addresses associated with their profile. With the Shopify app, you can add new addresses to a customer profile, edit its existing addresses, and set a default address.

Tip

When a customer has an account with your store, their default address will be pre-filled for them when they check out on your online store. Learn more about customer accounts.

To add or edit a customer address:

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap the pencil icon to edit the customer profile:

   

4. Tap CHANGE DEFAULT ADDRESS:

   

5. On the Change default address screen, select whether you want to add an address or edit an existing address:
   • If you want to edit an existing address, then tap the pencil icon beside it.
   • If you want to add a new address, then tap the + button:

     

6. Enter or edit the customer's address.
7. Tap the check mark to save the address.
8. If you want to make the address the customer's default address, then tap MAKE DEFAULT ADDRESS beneath it on the Change default address screen:

   

Edit a customer note

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Beneath Note, add or edit your note about the customer:

   

4. Tap the check mark to save your changes.

Edit a customer profile's tags

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap the text field beneath Tags:

   

4. From the Tags screen, enter or edit the customer profile's tags, separated by a comma.
5. Tap the check mark to save your changes.

Tip

You can search and filter your customer profile list using tags.

Edit customer profiles in bulk

From your Shopify admin, you can use bulk editing to delete customers, add customer tags, and delete customer profile tags for several customers at once. You can delete customers only if they have no order history with your store.

To edit your customer profiles in bulk:

1. From your Shopify admin, go to Customers.

2. Select each of the customer profiles that you want to edit.

3. Click Actions.

4. Click the action of your choice.

5. Depending on what you select, you might need to confirm your choice.

Delete customers

You can delete customer profile records from Shopify if the customer has no order history with your store. Customers with an order history can't be deleted from your store's records. If a deleted customer buys from your store in the future, a new record will be created for them.

To delete customer profile records:

Desktop

1. From your Shopify admin, go to Customers.

2. On the Customers page, select the customer profiles you want to delete using the checkbox next to each name.

3. Click Actions.

4. Click Delete selected customers.

5. Click Delete to confirm.

iPhone

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap Edit:

   

4. Tap Delete customer:

   

5. Tap Delete to confirm.

Android

1. From the Shopify app, tap Store, and then tap Customers.
2. Tap the customer profile that you want to edit.
3. Tap the ⋮ button:

   

4. Tap Delete customer.
5. Tap DELETE to confirm.

Sort the customer list

You can find a list of your customer profiles on the Customers page in your Shopify admin. Use the Sort by menu to sort your customer profile list by:

• newest update
• oldest update
• most spent
• most orders
• customer's last name A-Z
• customer's last name Z-A

Search for customers

Desktop

The search bar on the Customers page allows you to search for specific customer profiles. You can search for any part of a customer's name, email, phone number, or address.

Enter a search term into the box marked with a magnifying glass, and your customer profile list will update to show you the customers that match that term.

iPhone

You can use the search bar on the Customers screen to search for specific customer profiles:

You can search for any part of a customer's name, email, phone number or address.

Tap the search bar, and then enter a search term. Matching customers will appear beneath the search box. If you have any saved customer groups, then you can tap one to find customer profiles in that group:

Tip

You can use Spotlight search on your iOS device to search for orders, products, collections, and customers. Tap an item to open it in the Shopify app.

Android

The search button on the Customers screen allows you to search for specific customer profiles:

You can search for any part of a customer's name, email, phone number or address.

Tap the search button, and then enter a search term. Matching customers will appear beneath the search box. If you have any saved customer groups, then you can tap one to find customer profiles in that group:

Filter the customer list

Although searching is useful to find a single customer profile, filtering allows you to see all the customers that match one or more criteria. From your Shopify admin, you can filter customer profiles by:

• money spent
• number of orders
• date an order was placed
• date the customer was created
• accepts email marketing
• date an order was abandoned
• account status
• tags
• location by country.

To filter your customer profile list:

1. From your Shopify admin, go to Customers.

2. Click Filter.

3. Select the filter and conditions that you want, as well as a value.

4. Click Add filter.

You can repeat these steps to add multiple filters.

The customer profile list shows the customers that match your filters. You can move between pages if there are multiple pages of results.

Labels summarize all the filters you've placed on your customer profile list. Click the x to remove a filter.

Create customer groups

After you've performed a search or applied filters, you can save the result list in your Shopify admin to create a new customer profile group. Your saved searches will show in the Shopify app when you tap the search button.

Groups can be combined with discounts to offer promotions to specific customer profile groups.

To create a customer profile group:

1. Perform a search, or filter your customer list.

2. Click Save search after you've applied one or more filters or performed a customer profile search.

3. In the Save search dialog, enter a name for the search result. You can save a search as a new group, or overwrite an existing group.

4. Click Save to save the search and create the customer group:

   

Tip

Customer groups update automatically, so customers will be added and removed from groups depending on the search or filter terms used to create the customer group.