Creating and using tags in Shopify

You can add tags to group, search, filter, and make bulk changes to items in the following sections:

Tags aren't displayed to customers, but you can use tags to categorize products on your online store and organize search results for customers.

For example, at the end of the summer season, you can search for your products with the 'Summer' tag in your Products page, and use a bulk action to hide them from your sales channels.

Tag types

You can create a custom set of tags for each section in Shopify where tags are used. When you create a tag in a particular section, it isn't copied to the other sections where tags are used. For example, you can organize orders by tags like packed or test, but use tags like tax exempt or wholesale to describe some of your customers. Each type of tag corresponds to the section it can organize:

Types of tags
Type Description
Product Add and remove tags on a specific product's details page. Filter products by tag on the Products page and the Inventory page. Use product tags as selection criteria when you're building an automatic collection or as filters when you're creating a menu. When a customer searches for a term that matches a product tag, the tagged products appear in search results but the tags aren't displayed to the customer.
Transfer Add and remove tags on a specific transfer's details page. Filter transfers by tag on the Transfers page.
Customer Add and remove tags on a specific customer's details page. Filter customers by tag on the Customers page.
Blog post Add and remove tags on a specific blog post's details page. Filter blog posts by tag on the Blog posts page.
Order Add and remove tags on a specific order's details page. Filter orders by tag on the Orders page.
Draft order Add and remove tags on a specific draft order's details page. When you create an order from a draft order, the draft order tags are carried over and added as order tags.

Add a tag

You can add a tag when you create or edit products, transfers, customers, blog posts, orders, or draft orders.

Steps:

  1. Open the specific product, transfer, customer, blog post, order, or draft order details page in Shopify.
  2. In the Tags section, enter the name of a tag you want to add, or select it from the list of existing tags. If you enter the name for a new tag, then it will automatically be created for future use in the section.
  3. Click Save.

Tags that are associated with orders and draft orders can have up to 40 characters. Tags that are associated with products, transfers, customers, and blog posts can have up to 255 characters.

Tags aren't case sensitive. For example, Approved and approved are the same tag. Use only letters, numbers, and hyphens in your tags. Letters with accents and other symbols can exclude search results.

You can apply up to 250 tags to each product, customer, transfer, blog post, order, and draft order.

You can add, remove, and view the full list of tags by clicking View all tags on a product, transfer, customer, blog post, order, or draft order details page.

Steps:

  1. In the Tags section, click View all tags.
  2. Select a tag from the list.
  3. Click Apply changes.

Remove a tag

You can remove a tag from products, transfers, customers, blog posts, orders, or draft orders.

Steps:

  1. Open the specific product, transfer, customer, blog post, order, or draft order details page in Shopify.
  2. Click the x next to the tag that you want to remove. The tag is removed only from that specific product, transfer, customer, blog post, order, or draft order.
  3. Click Save.

You can remove a tag from the View all tags list on the product, transfer, customer, blog post, order, or draft order details page:

  1. In the Tags section, click View all tags.
  2. Click the x beside the name of a tag that you want to remove.
  3. Click Apply changes.

Add and remove tags in bulk

You add and remove tags on multiple products, transfers, customers, blog posts, orders, or draft orders using bulk actions on Desktop. Order tags can also be added and removed in bulk on Mobile.

Bulk edit Product, Transfer, Customer, Blog post, and Draft Order tags

Steps:

  1. From your Shopify admin, click Products, Transfers, Customers, Blog posts, or Draft Orders.

  2. Check the product, transfer, customer, blog post, or draft order you want to tag.

  3. Click Add tags or Remove tags.

  4. Click the tags that you want to add or remove.

  5. Click Save.

Bulk edit Order tags

Steps:

Search by tag in Shopify

You can search for a tag that you added to a product, transfer, customer, blog post, order, or draft order to help you find something. The search returns any results matching the tag. If you search a tag that is not added to anything, then no search results appear.

Steps:

  1. Enter the name of the tag in the Shopify search bar.
  2. View the matching results, and select a result to view it in detail.

Filter by tag

You can use tags to filter the lists on the Products, Transfers, Customers, Blog posts, Orders, and Draft orders pages. You can also use product tags to filter the list of variants on the Inventory page.

To filter orders by tag, refer to Filter your orders.

Steps:

  1. From your Shopify admin, click Products, Transfers, Customers, Blog posts, Orders, Draft Orders, or Inventory.
  2. Click Tagged with or More Filters.
  3. Enter the name of the tag you want to use as a filter. Filter results will be displayed.

You can filter the list by one tag at a time or enter a syntax in a list's search field to filter by multiple tags.

Other ways to use tags

There are more ways to use tags and stay organized:

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