The details you provide for a product affect the way the product appears to customers, make it easier for you to organize your products, and help customers find the product. You don't have to provide every detail for each product.
For products that don't have any variants, the Pricing, Inventory, and Shipping sections are shown on the product details page. If you add variants, then those sections are no longer shown on the product details page. To change the details for product variants, see Editing variants for an existing product.
Title and description
Title - The name for your product as you want your customers to see it.
Description - The description for your product. This area uses the rich text editor so that you can format your text. Describe your products in detail to inform and persuade your potential customers. If you're a reseller, then don't use a manufacturer's exact description, because you want your products to be unique to search engines.
The images show your customers what the product looks like. For information on adding product images, see Product images.
Price - The price that you're charging for the product. You set the currency on the General settings page. Click Charge taxes on this product if the product is taxable.
Compare at price - The original price for a product that is on sale. When you enter a compare at price, the product displays a sale price.
Tax code - For Shopify Plus plans, you can use a third-party tax service. If you use the service, then the tax code for the product is shown here.
Cost per item - How much it costs you for the product or variant. For example, if you resell a product, then you can enter the price that you paid the manufacturer, excluding taxes, shipping, or other costs. If you create the product yourself, then you can enter a value that is based on your labor and material costs.
For products that have a product cost entered—unless you include taxes in your prices—the projected margin is shown below the Price field on the product details page. The margin is calculated as ([price - cost] / price) * 100). For example, if your price is $50 and your cost is $30, then the margin (calculated as ([50 - 30] / 50) * 100) is 40%.
If you’re on the Shopify plan or higher, then you can access reports to analyze your product costs and margins. You can also determine your cost of goods sold (COGS).
Entering the cost per item is optional. If you choose to enter your costs, then it’s best to add the amounts to all of your existing products at the same time by using the bulk editor or a CSV import. By updating the information at the same time, you can get the most value out of your profit reports.
Cost per item doesn't apply to gift card products.
SKU (stock keeping unit) - The code that identifies the product within your business. For effective tracking and sales reporting, each SKU needs to be unique.
SKUs are optional. You can create your own SKU format. For more information about SKUs, see SKU formats.
Barcode (ISBN, UPC, GTIN, etc.) - Barcodes are typically used by resellers. The identifier needs to be a new or existing Global Trade Item Number (GTIN). Some sales channels require a GTIN before a product can be published using the channel.
GTINs are unique identifiers used internationally to store and locate product information. UPC, EAN, and ISBN numbers are examples of GTINs, which might vary in length depending on the product type. You can find the GTIN above or below the barcode on the packaging for your product.
If you don't have a GTIN for a product, then you can request it from the manufacturer. Learn how to get a GTIN for a product you manufacture at the GS1 standards website. Don't invent false GTIN information for your products.
For information on how to enter barcodes by using your smartphone, see Scan a barcode with your device's camera.
Inventory policy - The setting for inventory tracking.
Quantity - Number of units in stock. If you are managing your inventory across multiple locations, then the quantity is shown for each location.
Incoming - Number of incoming units. See Transfers.
This is a physical product - The setting for whether a product needs to be shipped. Uncheck it for digital products or services, or for products that you'll never ship.
Weight - The product's actual weight. This field only appears when This is a physical product is checked. Product weight needs to be accurate because it is used to calculate shipping rates. You can buy a shipping scale at the Shopify Hardware Store.
HS tariff code - If you want to ship the product internationally with Shopify Shipping, then enter the harmonized system tariff code. The tariff code provides customs with information so that internationally-agreed tariffs can be applied to the order. Click look up code to search for HS tariff codes. Learn more about HS tariff codes from the U.S. International Trade Commission's Harmonized Tariff Schedule.
Fulfillment service - Select a fulfillment service from the list of the ones that you are using. If you're not using a fulfillment service, then select Shopify.
For a product that has variants, this section shows the options for the product, such as color and size. For more information about variants, see Variants.
Search engine listing preview
A preview of how your product will appear in search engine results. Click Edit website SEO to make changes to the preview.
The preview consists of the product title, its URL on your online store, and part of the description. For information on changing the preview, see Edit a search engine listing preview.
A list of your active sales channels where you can make the product available. To edit sales channel availability, click Manage. For more information about products and sales channels, see Make products available on your sales channels.
You can't set sales channel availability for individual product variants.
Product type - A category for the product that you can use to manage your products. For example, you can use the product type as a condition for an automated collection, or to help you filter your products in the Shopify admin. A product can have only one product type.
You can choose from any previously defined product type, or create a new one. To create a product type, enter it into the Product type field and then save the product. You can also create and edit product types in the bulk editor.
Vendor - The manufacturer, wholesaler, or other vendor for the product. You can filter your product list by vendor, which can speed up ordering inventory.
Collections - The collections that a product is included in. You can use this field to add the product directly to a manual collection. Automated collections include the product when it matches the collection conditions.
Tags - Tags are searchable keywords that you can associate with your product. Tags can help customers find your product through your online store search, and you can also use them to create automated collections. For more information about tags, see Tag formats.