Product media

Also in this section

• Product media types
• Adding product media
• Adding alt text to media
• Taking product photographs
• Replacing thumbnails for media
• Adding images to variants
• Hiring a Shopify expert
• 3D Warehouse

Product media can include images, 3D models, and videos. Using media like 3D models for your products provides your customer with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.

You can add product media directly to your product pages, or by using Metafields. If you have an Online Store 2.0 theme, such as Dawn, the free Shopify theme, then you can add references to your product Metafields through the theme editor.

Note

To display 3D models or videos in your online store, you need to do one of the following:

• Use a theme that supports 3D models and videos. You might need to update to a newer version if you're currently using one of these themes and 3D models and videos don't display.
• Modify your current theme. If you're comfortable reading and editing theme code, then you can learn more about adding media support to your theme and media UX guidelines in Shopify's developer documentation. If you're not comfortable reading and editing theme code, then you can hire a Shopify expert.

In this section

• Product media types

• Adding product media

• Adding alt text to media

• Taking product photographs

• Replacing thumbnails for media

• Adding images to product variants

• Hiring a Shopify expert to create 3D models

• Shopify AR powered by 3D Warehouse