Shopify Magic

Shopify Magic is a suite of free AI-enabled features that are integrated across Shopify’s products and workflows to make it easier for you to start, run, and grow your business. Shopify Magic combines all the power of Shopify with the latest advancements in AI technology to provide personalized, contextually relevant support for a range of tasks across store building, marketing, customer support, and back office management.

Automatic text generation

You can use Shopify Magic automatic text generation to help speed up your writing process. Using artificial intelligence (AI) technology, Shopify Magic uses the information that you provide to generate suggestions for content such as product descriptions, email subject lines, and headings in your online store.

Automatic text generation relies on Large Language Models (LLMs), which are computer programs designed to process and understand human language. LLMs work by analyzing vast amounts of text data, such as books, articles, and web pages, and using statistical algorithms to learn patterns and relationships between words and phrases. LLMs can perform a variety of tasks, such as answering questions, translating languages, summarizing text, and generating original content. Learn about tips for using Shopify Magic text generation.

You can generate text suggestions in the following parts of your store:


Sidekick is an AI-enabled commerce assistant designed to make it easier for you to start, run, and grow your business on Shopify. Powered by Shopify Magic, Sidekick is trained to know all of Shopify and access the context, data, and expertise to generate highly personalized and relevant support for a range of tasks. With Sidekick, you can use everyday language to have meaningful conversations that jump-start the creative process, improve the quality of your store, tackle time-consuming tasks, and make smarter business decisions.

App review summaries

App reviews from other merchants help you evaluate which apps are right for your business. App review summaries are powered by Shopify Magic, and are available for select apps in the Shopify App Store, to help you choose apps more quickly.

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