Buy X get Y promotions are a popular way to incentivize new customers to buy your products and to reward loyal customers. You can use them to increase your sales and profits and to sell slow moving inventory.
For example, suppose that your promotion offers customers a free hat when they purchase any T-shirt. With Buy X get Y promotions, you can offer customers one free hat for the whole order, or you can offer them one free hat for each T-shirt included in their order.
You can also create a discount that offers the free hat when the customer spends a specified amount of money.
In the Select discount type menu, click Buy X get Y.
Under Method, select Discount code.
Enter a name for the discount code, for example, buyonegetonefree, or to generate a random discount code, click Generate.
In the Customer buys section, configure the following settings.
Select Minimum quantity of items or Minimum purchase amount.
Set the number of items that the customer must buy, or the amount of money that the customer must spend to be eligible for the discount.
In the Any items from section, select Specific products or Specific collections
Use the search field or click Browse to add products or collections to the promotion. If you want to remove a product or collection from the discount, then click X.
In the Customer gets section, configure the following settings.
Set the quantity of items that the customer receives a discount on.
In the Any items from section, select Specific products or Specific collections.
Use the search field or click Browse to add products or collections that qualify for the discount. If you want to remove a product or collection, then click X to delete it from the list.
In the At a discounted value section, select Percentage, Amount off each, or Free.
To set the maximum number of uses per order, check Set the maximum number of uses per order and then enter the maximum number of times that this promotion can apply to each order.
In the Customer eligibility section, select who is eligible to use this discount: everyone, specific customer segments, or specific customers.
Use the search field to choose the individuals or groups that you want to be eligible to use the discount.
To remove an individual customer or customer segment from eligibility to use a discount, click the X.
If you want to limit discount usage, then check one of the options in the Maximum discount uses section:
Limit number of times this discount can be used in total lets you set a maximum number of times that the discount can be used on your store. For example, setting a limit of 200 allows the discount code to be used 200 times across all customers. If you choose this setting, then each customer can still use the discount multiple times.
Limit to one per customer lets you limit a customer's email address or phone number to one use of the discount code.
To let customers combine this discount code with other discount codes, in the Combinations section, check the classes of discount codes that you want this discount to be eligible to combine with.
In the Active dates section, configure the following settings.
Use the calendar to set the start date for the discount.
If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end.
If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.
Click Save.
Your new discount displays in the Discounts tab in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store.
Your customers need to add all applicable products to their cart and enter the discount code at checkout to receive the discount. The discounted or free products aren't added to the cart automatically.
Create an automatic Buy X get Y discount
There are two variations of Buy X get Y discounts. One requires the customer to buy a specified quantity of products to get the discount and the other requires them to spend a specified amount of money to get the discount.
The discount can be free products, percentage off of the price, or amount off the price. If you are offering free products, then it is important that you have adequate inventory. If the inventory of free products drops to zero, then the products display as being sold out and customers can't take advantage of the discount. If you are offering an amount off, then the amount will be taken off each item.
From the Select discount type menu, click Buy X get Y.
Under METHOD, select Automatic discount.
In the Title section, enter a name for the automatic discount (for example, buyonegetonefree).
Optional: To offer this discount for your retail locations, check Also offer on Point of Sale (POS Pro locations only). Automatic discounts only apply to retail locations with a POS Pro subscription. If you have some locations with a POS Lite subscription, then the automatic discounts aren't active in the checkout.
In the Customer buys section, configure the following settings.
Choose Minimum quantity of items or Minimum purchase amount.
Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
In the Any items from section, choose whether you want to include products or collections as the qualifying items.
Use the search field or the Browse button to add products or collections to the promotion. If you want to remove a product or collection from the discount, then click X to delete it from the list.
In the Customer gets section, configure the following settings.
Set the quantity of items that the customer must add to their cart to get the discount.
In the Any items from section, choose whether you want to include products or collections as the discounted items. If the product or collection is the same as the one set in the Customer buys section, then the lower-priced item that the customer chooses is the item that the customer gets at a discount.
Use the search field or the Browse button to add products or collections. If you want to remove a product or collection, then click X to delete it from the list.
In the At a discounted value section, choose the discounted value that customers receive when they buy the set number of items. If you want to offer a percentage discount, then select Percentage and enter a rate. If you want to offer amount off each item, then select Amount off each. If you want to offer items for free, then select Free.
Optional: Check Set the maximum number of uses per order and then enter the maximum number of times that this promotion can be applied to an order.
To let customers combine this discount code with other discount codes, in the Combinations section, check the classes of discount codes that you want this discount to be eligible to combine with.
In the Active dates section, configure the following settings.
Use the calendar to set the start date for the discount.
If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end.
If you don't choose an end date for your discount, then it will have no expiry. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.
Your customers need to add all applicable products to their cart to receive the discount. The discounted or free products aren't added to the cart automatically.