Plan features

Each Shopify pricing plan offers a variety of features. There is no one specific plan that works for every business, but you can use this guide to help you decide which plan works for you.

If you have a retail store and need hardware such as a cash register, a barcode scanner, or a receipt printer, then consider Shopify for retail.

Features on all plans

The Shopify plans listed on the Pricing and Plans page include:

Unlimited products

The number of products you can sell in your Shopify store isn't restricted.

Unlimited bandwidth and online storage

You will not be charged based on how many online visitors go through your store or how many files or photos you upload.

Shopify point of sale

With Shopify point of sale (POS), you can sell in a physical store or pop-up setting. Shopify POS is an app for iOS and Android that lets you process orders and take payments in person. You can manage all aspects of your store from your Shopify admin, which you can access using any browser.

Gift cards

Gift cards are a great way to expand your current customer base and attract new customers.

Unlike discount codes, customers can use gift cards on more than one visit to your store. With flexible price denominations, this feature lets you create beautiful, customized gift cards for your customers to purchase for their friends and family.

Online sales channels

You can use Shopify to sell online using a variety of sales channels. Each sales channel connects to Shopify, so you can easily keep track of your products, orders, and customers across all platforms.

Fraud analysis

When you use Shopify Payments, you automatically get a built-in fraud analysis feature. This feature flags orders that are potentially fraudulent and brings them to your attention. Resolving these issues quickly can help you avoid chargebacks and losses.

Manual order creation

You can create new orders and enter payment details right from your Shopify admin. For example, you can manually create an order that you took over the phone then email your customer a receipt with the full order details.

Discount codes

You can offer discount codes to expand your customer base by:

  • sending welcome codes to new customers
  • offering exclusive discounts to your social media following and your mailing lists.
  • partnering with bloggers to help promote your store online

Abandoned cart recovery

Abandoned checkout recovery (ACR) sends automatic emails to customers who leave your store without completing the checkout process.

Customers abandon their orders for a variety of reasons: they might be confused or unsure about something at checkout, their credit card might be declined, or they might decide to look for a product somewhere else.

With ACR, you can customize the email sent to customers who leave your store. You can even include discount codes to target customers who left before checking out, which can encourage them to come back. If you have a store with a high volume of traffic, then it is worth investing in ACR to reduce the number of lost orders.


Staff logins allow your staff to complete basic admin tasks while restricting their access to sensitive information. Staff logins also let you check which updates and changes made by each staff in your store's timeline.

When you sign up for a Shopify store, you automatically have an account for yourself with a username and a password. Depending on the plan that you choose, you can create additional logins for your staff:

Shopify Lite Basic Shopify Shopify Advanced Shopify
Additional staff 1 2 5 15

If you are using Shopify POS and your store is on the Shopify plan or higher, then you can create POS PINs for your staff. There is no limit to the number of POS PINs that you can create.


All plan levels offer the analytics, which highlights key analytics, including sales, orders, and online store visitor data.

Finance reports

You can view key financial information about your business using your finance reports. You can use the finances summary to review an overview of your sales, payments, and pending sales data. You can also view full finance reports to get more detail.

Customer support

If you have questions about your store or need help setting something up, then you can contact Shopify's Support team by phone, email, or chat.

At this time, our 24/7 live chat and phone support are available in English only. We offer 24/7 email support in the following languages:

  • Chinese (Simplified)
  • Chinese (Traditional)
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Vietnamese

Shopify offers 24/7 email and English live chat support on all Shopify plans. If your store is on the Basic Shopify plan or higher, then you also receive 24/7 English phone support.

Customer support
Shopify Lite Basic Shopify Shopify Advanced Shopify
Support offered 24/7 email and live chat 24/7 phone, email, and live chat 24/7 phone, email, and live chat 24/7 phone, email, and live chat

The Shopify Lite plan

The Shopify Lite plan is for anyone who wants to sell products without maintaining an online store. If you want to embed a Buy Button on your personal website or blog, then you can do so with this plan.

If you want to sell your products in person — for example: at a farmers' market, a trade show, or a pop-up store — then you can do so on the Shopify Lite plan by using the Shopify point of sale app and a card reader.

The Shopify Lite plan comes with Shopify's standard features for the point of sale and Buy Button sales channels, the Analytics page, and the Finances report. Shopify Lite doesn't include the online store sales channel.

The Basic Shopify plan

The Basic Shopify plan offers all the tools you need to run your business.

Online store

If your store is on the Basic Shopify plan or higher, then you can create and customize an online store to showcase your products. You can manage all your products, orders, and customer information from your Shopify admin.

With Shopify's built-in theme editor, you can make basic changes to your online store’s fonts, colors, and page layouts without having to work extensively with code. If you want to do more advanced edits to give your store a unique look and feel, then you can follow one of the theme editing tutorials on your own, or you can hire a Shopify expert to help you. You can add up to 20 themes on your Shopify account. By adding multiple themes, you can try out any new themes, keep seasonal versions of your published theme, or test changes to a copy of your published theme.

Your online store also comes with a built-in blogging engine, which you can use to publish articles, update your customers about events and promotions, and get comments and feedback from your customers.

SSL certificate

An SSL certificate is a security protocol that creates a safe connection between a server and a browser to keep your and your customers’ information secure.

With Shopify, you can activate SSL certificates to encrypt your online store's content and publish it securely using HTTPS instead of HTTP. This displays the SSL padlock icon beside your online store's URL in the address bar.

More reports

As well as finance reports, if your store is on the Basic Shopify plan, then you can access your store's acquisition reports, several behavior reports, and a marketing report. These reports can give you insight into your online store traffic to help you expand your business.

The Shopify plan

The Shopify plan contains all the features of the Basic Shopify plan and gives you greater insight into your sales trends with built-in professional reports. This kind of information can give you a better understanding of your customers' behavior when they look through your store to learn how they interact with your products.

If your sales are increasing, then you can also benefit from the lower credit card rates and third-party transaction fees offered on this plan.

Professional reports

Professional reports provide you with valuable sales information in your Shopify admin. You can use this information to:

  • Organize your online store based on customer purchase trends.
  • Plan and prepare for marketing campaigns.
  • Run reports to learn how much sales tax is collected to make your tax filing process more efficient.

You can use customer reports to gather valuable data on how your customers are using your store and who is purchasing your products:

  • Customers over time
  • First-time vs returning customer sales
  • Customers by country
  • Returning customers
  • One-time customers

The Advanced Shopify plan

The Advanced Shopify plan contains all the features of the Shopify plan and has the lowest credit card rates and third-party transaction fees. You should consider the Advanced Shopify plan if you want to accommodate your growing business and use analytics to find expansion opportunities.

Custom report builder

Along with Shopify’s professional reports, the Advanced Shopify plan lets you create custom reports.

You can customize default reports and create unique reports from scratch.

The advanced features let you track sales by referral sources such as Google Ads. For example, if you are paying for Google Ads or another referral service, then you can create a report that tracks the sales of your products based on the referral service. This can help you to analyze and refine your marketing strategy.

Advanced customer reporting

Along with the Customer reports that are included with the Shopify plan, with the Advanced Shopify plan you can access reports on your at-risk and loyal customers.

Calculated carrier shipping

Calculated shipping lets you integrate with a third-party shipping service to provide your customers with up-to-date shipping rates at the time that they place an order in your store. Your customers can also choose from various shipping options, including standard, express, and one-day.

You can build more trust with your customers by providing them with accurate shipping rates as soon as they place an order without having to worry about overcharging them or having to cover losses that result from giving estimated or rounded shipping rates.

If you are a merchant in the US, then you can combine this feature with Shopify Shipping to get discounted rates with USPS.

International pricing

In addition to setting rounding rules for your product prices and shipping rates, you can also control your international pricing by setting separate product prices and price adjustments for countries and regions.

Learn more about international pricing.

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