Localization and translation

Customers all over the world enjoy viewing content in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, shipping, and return policies. Learn more about selling cross-border.

You can enable multiple languages from your Shopify admin to create separate URLs for your translated content. When customers land on a translated URL, your store automatically shows the translated version if translations exist.


To sell in multiple languages, you need to have the following:

URLs and SEO

A major aspect of selling in multiple languages is making sure that customers and search engines can find the right language version of your site. When you publish a language, unique URLs are created for each translated page in your store. This is done by adding the language code to the URLs.

For example, suppose your primary domain is example.com. If you publish two additional languages, French (fr) and German (de), then your store URLs will change to example.com/fr and example.com/de.

You can also have different languages available on different domains by using the international domains feature in Shopify Markets.

URL slugs can be translated manually with the Shopify Translate & Adapt app, a compatible third-party translation app, or via CSV export/import.

It's important that search engines can index your site in all the translated languages. Shopify automatically adds hreflang tags, and includes all published languages in sitemaps, which help search engines detect the different languages on your store.

Translations in apps

If you use third-party apps, then it is possible that those apps don’t support selling in multiple languages by default. To check if an app supports multiple languages, contact the app's developer.

Limitations of selling in multiple languages

  • Only compatible third-party translation apps are supported by this feature.

  • Tags (such as product tags, article tags, and blog tags) can't be translated.

  • URL slugs, such as /products/en-ca/shoes can be translated into /products/es-mx/zapatos but the word products cannot be translated

  • URL slugs cannot be customized for markets. Translations can only be added for URL slugs on all markets where a language is visible.

Changing the default language of your online store

After you change the default language of your online store, your previous default language is removed from the drop-down menu in Settings > Languages. If you want to set the previous default language as your secondary language, then you need to add it back to your markets and Settings > Languages.

Learn more about managing languages.

Multi-language for developers

To help Shopify partners offer a fully multi-language experience and localize app workflows, Shopify is launching a set of new platform capabilities for selling in multiple languages.

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