Shop Cash offers
Shop Cash offers allow you to increase the value of a customer’s Shop Cash on your store. These offers can help you increase your sales to first-time customer sales on the Shop app.
When you create a Shop Cash offer, your offer is shown to potential new customers in the Shop Cash offers section of the Shop app, and you pay acquisition costs only for successful sales. Customers who have purchased from your store before won't be able to view your Shop Cash offer.
On this page
Eligibility for Shop Cash offers
Shop Cash offers are available only to stores that meet all of the following requirements:
- Your store is on the Shopify Plus plan or you have an active Shopify Credit account.
- Your store is located in the United States.
- Your store has a US Shopify Payments account that accepts USD, and has Shop Pay activated.
- Your store meets Shop’s merchant eligibility requirements.
Paying for Shop Cash offers
Each time an order is placed using a Shop Cash offer, charges are deducted from your Shopify Payments payout balance. This continues until your total campaign budget is reached. If your daily budget is reached and no rollover budget is available, then the campaign is paused for the rest of that day, and your budget refreshes the following day.
There's no prefunding required to create a Shop Cash offer. If your Shopify Payments payout balance has insufficient funds to cover the campaign charges, then the deduction is reattempted until the charges are successful. During this time, the Shop Cash portion of your order payout is withheld until the campaign fees are collected.
Understanding Shop Cash offer campaign budgets
When you create a Shop Cash offer, you need to set a budget.
Daily budget
Your Daily budget is the total amount of money that you want to spend each day that your Shop Cash offer runs.
When you set a daily budget for your Shop Cash offer campaign, you should plan for your combined daily budget to be your average daily spend for the calendar week. If you don't reach your daily budget on a single day, then the remaining budget for the day is rolled over into subsequent days to optimize your Shop Cash offer campaign spend.
Shop Cash offer campaigns are rolled over from Sunday to Saturday each week, and the rollover amount is reset to 0 USD each Sunday. Your Shop Cash offer campaign spend will never exceed your total budget for a calendar week. For example, if your daily budget is 100 USD, then your campaign spend doesn't exceed 700 USD in total for the calendar week.
Cost per acquisition
The Cost per acquisition is the maximum amount that you're willing to spend to acquire a new customer in one transaction. The Shop Cash value and acquisition fee combined won't exceed this amount for any one transaction.
Create a Shop Cash offer
Any staff member on your store who has Shop channel and marketing permissions can create and manage Shop Cash offer campaigns. You can have one active campaign at a time.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing, and then click Create campaign in the top right corner.
Enter the name of your campaign.
In the Schedule section, enter the start date and time for your campaign to begin.
Optional: To set an end time for your campaign, select the Set end date checkbox.
In the Budget section, complete the Daily budget and Cost per acquisition fields.
In the Minimum order value field, fill in the minimum amount that customers need to spend in order to use a Shop Cash offer.
In the Target audience section, select or deselect the checkbox to Advertise offer on Facebook & Instagram. Learn more about advertising your Shop Cash offer on Facebook and Instagram.
Accept the terms and conditions, and then click Publish.
Edit a Shop Cash offer campaign
After you create a Shop Cash offer campaign, you can make changes to your daily budget and campaign end date. You can't change the cost per acquisition after a campaign goes live. However, you can end a campaign at any time, and then create a new one.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing, and then click your campaign.
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Do one of the following:
- To change when your campaign ends, adjust the End date or End time field, and then click Save.
- To change your daily budget, enter the new amount in the Daily budget field, and then click Save.
- To pause the campaign, click Pause Campaign.
- To end your campaign immediately, click End campaign.
Update the fields that you want to edit.
Click Save.
Shop Cash offer campaign analytics
You can measure the success of your Shop Cash offers in your Shopify admin.
Steps
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Marketing
Select the campaign to review.
Use the table below to learn more about what each campaign metric means.
| Metric | Definition |
|---|---|
| Impressions | The number of times Shop app users have viewed a Shop Cash offer from anywhere in the Shop app, including store and product detail pages. |
| New customers acquired | The number of new customers who made their first order using a Shop Cash offer. |
| Sales from campaign | Gross sales from all Shop Cash offer transactions. |
| Average order value | The gross sales amount divided by the number of orders from a Shop Cash offer campaign. |
| Return on ad spend | The gross sales amount divided by the total cost of Shop Cash offer campaigns. |
| Advertising cost of sales | The total advertising cost divided by total gross sales from Shop Cash offer campaigns, displayed as a percentage. |
| Cost per customer | The total advertising cost divided by the total number of customers acquired from Shop Cash offer campaigns. |
Advertise Shop Cash offers on Facebook and Instagram
If you select Advertise offer on Facebook & Instagram when creating a Shop Cash offer, then Shop might run ads promoting your Shop Cash offer through Shop's Facebook and Instagram accounts. Shop promotes Shop Cash offers only on Facebook and Instagram, and won't promote your offer on any other third-party channels. To learn more about how Shop might market your Shop Cash offer, refer to the Shop Cash Merchant Terms.
Shop Cash offers ads on Facebook and Instagram might include images and content of your products and brand from your Shopify store. Ad contents are managed by Shop, and you can't change how your Shop Cash offers ads display on Facebook or Instagram.
Shop Cash offers ads on Facebook and Instagram are paid for by Shop, and you aren't charged additional fees to advertise your Shop Cash offers. Shop Cash offer ads on Facebook and Instagram are activated on a per-offer basis, and you can opt out of advertising Shop Cash offers on Facebook and Instagram at any time.
Shop Cash giveaways
Shop Cash offer ads on Facebook and Instagram might include a co-branded giveaway, which lets a customer claim a small amount of free Shop Cash when they click on an ad for your Shop Cash offer.
Shop Cash giveaways encourage potential new customers to view your Shop Cash offer, while also providing them with Shop Cash to redeem towards your offer. Shop Cash giveaways are presented as being offered by your store, and the customer is redirected to your store in the Shop app after claiming their free Shop Cash.
Shop Cash giveaways are funded entirely by Shop, and are offered to customers at no extra cost to you.
Opt out of advertising Shop Cash offers on Facebook and Instagram
Advertise offer on Facebook & Instagram is selected by default when you create a Shop Cash offer. You can opt out of advertising on Facebook and Instagram by unchecking Advertise offer on Facebook & Instagram when you create a new offer.
If you want to uncheck the option on an active offer, then you can edit your Shop Cash offer, and uncheck Advertise offer on Facebook & Instagram. After you opt out of advertising on an active Shop Cash offer, it takes up to 3 business days for your offer to stop being displayed on Facebook and Instagram.