Creating and managing Shop Campaigns

You can manage your Shop Campaigns from the Advertising page of the Shop channel. Before you create a Shop Campaign, refer to Paying for Shop Campaigns to understand Shop Campaign budgets and how you're billed for Shop Campaigns.

Understanding Shop Campaign ads

There are two types of ads associated with Shop Campaigns:

• Ads on Shop include Shop Cash offers, which temporarily increase the value of a customer's Shop Cash to incentivize customers to spend their Shop Cash on your store. After you create a Shop Campaign, the Shop Cash offer displays to potential new customers on the Shop app and Shop on the web. Customers who have purchased from your store before can't redeem a Shop offer.
• Ads on other platforms are optional. If you select Ads on other platforms when you create a Shop Campaign, then Shop might run ads promoting your Shop Campaign through third-party platforms, such as Shop's Facebook and Instagram accounts.

Note

The ad preview that displays when you create a Shop Campaign is only an example. Your Shop Campaign might display differently when advertised. To learn more about how Shop might market your Shop Campaign, refer to the Shop Campaigns Terms of Service.

Create a Shop Campaign

To create and edit a Shop Campaign, you need to be the store owner or have the Shop channel and Marketing permissions. Learn more about Staff permissions. You can have one active campaign at a time.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.

2. From the Apps and sales channels page, click Shop.

3. Click Open sales channel.

4. Click Advertising, and then click Create campaign.

5. Enter the name of your campaign.

6. Optional: If you want to advertise on third-party platforms, then in the Tactics section, turn on the Ads on other platforms toggle button.

7. In the Budget section, enter your Customer acquisition cost.

8. Enter your Minimum order value.

9. Enter your Daily budget.

10. In the Schedule section, enter the start date and time for your campaign to begin.

11. Optional: To set an end time for your campaign, select the Set end date checkbox.

12. In the Billing and terms section, accept the Shop Campaigns Terms of Service, and then click Save.

Preview a Shop Campaign's estimated results

When you create a Shop Campaign, you can preview the estimated weekly results in the Estimated weekly results section. Estimated weekly results are based on the following information:

• selected ad types
• customer acquisition cost
• minimum order value
• daily budget
• your store’s average order value
• past campaign performance

These numbers are only estimates to forecast a campaign's performance, and don't guarantee results.

Edit a Shop Campaign

After you create a Shop Campaign, you can make changes to your daily budget and campaign end date. You can't change the customer acquisition cost or minimum order value after a campaign is activated. However, you can end a campaign at any time, and then create a new one.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.

2. From the Apps and sales channels page, click Shop.

3. Click Open sales channel.

4. Click Advertising, and then click your campaign.

5. Do any of the following:

   • To change your daily budget, click Edit campaign, enter the new amount in the Daily budget field, and then click Save.
   • To change when your campaign ends, click Edit campaign, adjust the End date or End time field, and then click Save.
   • To pause the campaign, click Pause campaign, and then click Pause campaign again in the confirmation dialog.
   • To end your campaign immediately, click End campaign, and then click End campaign again in the confirmation dialog.

Note

After you opt out of advertising an active Shop Campaign on other platforms, it takes up to three business days for your campaign to stop being displayed on other platforms.

View Shop Campaign metrics

You can view the following metrics about your Shop Campaign performance from your Shopify admin to measure the success of your campaigns:

Shop Campaign metrics

Metric	Description
Sales	Gross sales from transactions for a Shop Campaign, including refunded or canceled orders.
New customers	The number of new customers who made their first order using the offer from a Shop Campaign.
Return on spend	The gross sales divided by the total cost of a Shop Campaign.
Average order value	The gross sales divided by the number of orders from a Shop Campaign.
Impressions	The number of times customers have viewed a Shop Campaign from anywhere in the Shop app, including store and product detail pages.
Spend	The total cost divided by the total gross sales from a Shop Campaign.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.

2. From the Apps and sales channels page, click Shop.

3. Click Open sales channel.

4. Click Advertising

5. Select the campaign that you want to review.

6. Use the Shop Campaign metrics table to learn more about what each campaign metric means.

View customer segments

If a customer places an order using an offer from your Shop Campaign, then the Shop Cash offer acquired customer tag is applied to their profile.

Customers that you acquired through your Shop Campaigns are grouped into customer segments. You can view a customer segment from the Advertising page of the Shop channel.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.

2. From the Apps and sales channels page, click Shop.

3. Click Open sales channel.

4. Click Advertising.

5. To view a customer segment for a specific Shop Campaign or for all Shop Campaigns, do one of the following steps:

   • To view the customer segment for all Shop Campaigns over time, on the Advertising page, click More actions > View segment.
   • To view a customer segment for a specific Shop Campaign, click on a Shop Campaign, and then click More actions > View segment.